Where to find the Pixel Tracking Code?

The Miappi Conversion Tracking Snippet can be found in the Dashboard by

  • Clicking on a profile

  • Then clicking Analyze in the sidebar

  • Then click on the Conversion Tracking link on the top right corner of the page

  • Then click on the Conversion Snippet Code button in the top right corner of the page


How are metrics calculated?

These are the metrics in the Dashboard and how they are calculated and collected.

Engaged - Engaged with (clicked, scrolled etc) the Miappi gallery on a product page

Did Not Engage - Did not engage with a Miappi gallery

Uplift - Percentage difference between Engaged and Did Not Engage

Visitors - Unique page visitors

Impressions - Any one of 4 events. See below


An explanation of the Events we track and what users track.

The following events are available:

General Events

Feed - Loaded - Impression

feed_loaded

campaign (optional) (string) (...)

Feed - Loaded more - Engagement

feed_loaded_more

campaign

Feed - Visible - Impression

Fire this when the Feed is visible on the page.

feed_visible

campaign

Feed - Post Visible - Impression

Fire this when 1 or more Post is showing on the page.

feed_post_visible

campaign

posts

post_id

Feed - Post Clicked - Engagement

Fire this when a Post is clicked on by user.

feed_post_clicked

campaign

post_id

Feed - Post CTA Clicked - Engagement

Fire this when a CTA on a Post is clicked.

feed_post_cta_clicked

campaign

post_id

cta_link

For eCommerce

Feed - Post Product Visible - Impression

feed_post_product_visible

campaign

post_id

products

product_ref

Feed - Post Product Clicked - Engagement

feed_post_product_click

campaign

post_id

product_ref

Feed - Cart Added - Action

cart_added

campaign

product_ref

price

count

currency

Feed - Cart Checkout - Order

cart_checkout

campaign

cart

product_ref

price

count

order_id

count

total

currency

General - Conversions

General conversions are generated when the user signs up to the newsletter, product demos, etc.

conversion

campaign

type

label

value


Campaign

Widgets can set the campaign by adding “data-campaign-name” to the “miappi-frame” div element at the point of embed.

The Campaign is a way to label collected data in a way that suits the business.

Folder of Content - “shoes” folder - default = no campaign ( “all” campaign )

Folder of Content - “shoes” folder - data-campaign-name=”shoes” ( “shoes” campaign )

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