Where to find the Pixel Tracking Code?
The Miappi Conversion Tracking Snippet can be found in the Dashboard by
Clicking on a profile
Then clicking Analyze in the sidebar
Then click on the Conversion Tracking link on the top right corner of the page
Then click on the Conversion Snippet Code button in the top right corner of the page
How are metrics calculated?
These are the metrics in the Dashboard and how they are calculated and collected.
Engaged - Engaged with (clicked, scrolled etc) the Miappi gallery on a product page
Did Not Engage - Did not engage with a Miappi gallery
Uplift - Percentage difference between Engaged and Did Not Engage
Visitors - Unique page visitors
Impressions - Any one of 4 events. See below
An explanation of the Events we track and what users track.
The following events are available:
General Events
Feed - Loaded - Impression
feed_loaded
campaign (optional) (string) (...)
Feed - Loaded more - Engagement
feed_loaded_more
campaign
Feed - Visible - Impression
Fire this when the Feed is visible on the page.
feed_visible
campaign
Feed - Post Visible - Impression
Fire this when 1 or more Post is showing on the page.
feed_post_visible
campaign
posts
post_id
Feed - Post Clicked - Engagement
Fire this when a Post is clicked on by user.
feed_post_clicked
campaign
post_id
Feed - Post CTA Clicked - Engagement
Fire this when a CTA on a Post is clicked.
feed_post_cta_clicked
campaign
post_id
cta_link
For eCommerce
Feed - Post Product Visible - Impression
feed_post_product_visible
campaign
post_id
products
product_ref
Feed - Post Product Clicked - Engagement
feed_post_product_click
campaign
post_id
product_ref
Feed - Cart Added - Action
cart_added
campaign
product_ref
price
count
currency
Feed - Cart Checkout - Order
cart_checkout
campaign
cart
product_ref
price
count
order_id
count
total
currency
General - Conversions
General conversions are generated when the user signs up to the newsletter, product demos, etc.
conversion
campaign
type
label
value
Campaign
Widgets can set the campaign by adding “data-campaign-name” to the “miappi-frame” div element at the point of embed.
The Campaign is a way to label collected data in a way that suits the business.
Folder of Content - “shoes” folder - default = no campaign ( “all” campaign )
Folder of Content - “shoes” folder - data-campaign-name=”shoes” ( “shoes” campaign )
If you have any further questions about our Tracking Pixel, please feel free to reach out to your assigned Account Manager.