One of the latest features we proudly introduced is Miappi CTA. Following the increasing e-commercialisation of social media networks, specifically Instagram and Pinterest, Miappi's response is an improved call to action which contains an image.

Our clients can now add product images (or any image) to their call to action buttons. CTA images appear when a user hovers over the social media post. This feature is designed to augment the call to action by showing a shoppable pack-shot of a product seen in the social media post.

Using the most valuable content of a client to drive traffic to its most valuable assets, has always been Miappi's mission. In that sense, Miappi CTA is a feature destined to appeal to an audience that truly cares for ROI of its social and digital investment.

Implementing this feature to a social wall is also incredibly simple. First of all, you need to be on the Website version of your Curate page. Select the megaphone icon which appears as you hover over posts to open a pop up allowing you to design and customize your Call To Action.

If you want to use Miappi CTA you'll need to first create a call to action and then add an image URL to appear as people hover and interact with the post. Insert the text you want to appear at the bottom of your CTA post, you can then link that text to any URL.

Make sure the https:// is included in the image URL. Customise the text and the button with any colour, your CTA will appear on all posts belonging to the connected feed. When you’re finished click Save.