If you, like many other companies, use software like HootSuite to publish your social media content, it’s not unusual for the same or similar looking content to go to each of the social media networks.  That’s not usually a problem of course but when you use a social media aggregator like Miappi to republish that content as a social wall it becomes very apparent to your audience that you are reposting the same content across different networks. We have now developed a solution that hide duplicate posts but leaves the audience free to discover them if they want in case any small differences in content is important to them.

Unlike our competitors, who just let you prioritise one network over the other, our algorithm intelligently detects 95% of duplicate posts and stacks them neatly under the post that was published first. End users can identify that content by looking for the ‘+’ icon in the bottom left of the tile. Clicking the tile will reveal a pop-up. The user can then click between different versions of the post on the network of their choice. Voila.

Along with our other moderation features such as the Rules Engine, Duplicate Detection saves time when managing your social wall.