This article explores one of two namesake components of the MIND Methodology™️ the Most Important Number. Specifically, this article answers the questions:

The Most Important Number is the overarching outcome, above everything else you are working to achieve. You likely have many Key Performance Indicators (KPIs), but the MIN is the one, above all others, that most completely measure your team's success and incentives desired behaviors.

With the MIND Methodology, we always start at the top, with a Most Important Number for the organization. In most cases, the organizational MIN is some form of profit (net profit or EBIDTA for example) or, in capital intensive industries, it may be cash flow. Next, each department or team has its own Most Important Number that measures its success and supports the MIN above it.

Determining your Most Important Number is best done collaboratively as a team. This not only ensures an understanding of what the MIN is but also a collective commitment to achieving it. This alignment of direction and purpose is the power of the MIN. Regardless of how big or small your organization is, defining Most Important Numbers aligns every level of the organization towards a common, unified outcome.

It can sometimes be challenging to identify which of your Key Performance Indicators is actually your Most Important Number. One way to accomplish this is to list your important KPIs then narrow those down to the most critical few.

Analyze this list and identify the one that:

This video explains establishing the Most Important Number and using it to create alignment and improve decision making

Once your team is aligned on the Most Important Number, the next step is to identify the Drivers that you leverage to achieve the MIN as outlined in this article.