Why use Airtable with my Shopify store?

Airtable is like an enhanced spreadsheet. It's the ideal tool for businesses that need to manage data in a flexible and customized way, beyond Shopify's standard fields. It's often used to manage complex product information before publishing it to Shopify, track special orders, create a simple internal CRM, or organize marketing campaign materials and results. Airtable is perfect for implementing structured and customized workflows.