Why is everyone talking about Klaviyo? Is it really better than the basic Shopify Email app?

Shopify Email is a great place to start, but Klaviyo is in a different league. It's the tool of choice for brands looking to grow their store. Its greatest strength: advanced segmentation. With Klaviyo, we can create ultra-precise audiences based on purchase history, browsing behavior (which pages were viewed), purchase frequency, and even predictions about future purchases. This ensures every message reaches the right person at the right time to maximize its impact.