Of course, we’ve got some extra bonus ideas lined up for you.
Pop-Up “Digital Showcase”: Set up a tablet or screen in-store where customers can browse the full online catalogue with “Newest Arrivals.”
Tip: Buy a cheap second-hand iPad or Android tablet and put it on the wall or a stand nearby. Here’s an example:
People love reservations and coming into the store: Promote the “Reservation” system built into Minimist, for all those people who prefer to still try on items in store. ~60% of buyers make an additional purchase apart from their reservation!
Make content for your TikTok/Instagram: Partner with local influencers or community groups to showcase your shop’s offerings. They can drive foot traffic and online sales.
Gentle use of paid targeted ads: €500-800/month on Facebook and Google Ads can go quite far, targeting people in your area. Highlight your online shop in the ads, with direct links to browse and buy.
Organize “Theme Days”: Share themed collections on social media (e.g., “Retro Tuesdays” or “Brand Drop Fridays”) to keep your audience engaged.
Google Shopping Integration: As part of the “Pro” Minimist plan, we push items to Google Shopping, making your items specifically much more visible when searched
Engagement Newsletters: we’ll share an update for newly listed items or themed collections (e.g., “Winter Warmers” or “Vintage Gems”) to your customer base with links to reserve or purchase instantly.
Reverse Auction Sales: Host an event where prices drop incrementally every hour for a select set of items until they sell. This gamifies the shopping experience!