The Activity Timeline removes the guesswork by showing you how historic changes in audience, creative, and budget impact campaign trends. Activity flags overlayed on visualized performance trends make it easy to understand the impact of your decisions, facilitating quick decision-making and alignment across teams.

With greater insights and accountability, the Activity Timeline enables more effective optimizations and investment decisions, helping you maximize the value of your MNTN campaigns and advertise with confidence.

Accessing the Activity Timeline

The Activity Timeline will be overlayed on your default Campaign Report and Creative Report to provide insight into changes made throughout your campaign. Activity markers will be included on all time-based graphs, including the Total Conversions bar graph, Metrics by Day area graph, and the Top 10 Conversions by Day line graph.

To access information about each activity, follow the steps outlined below:

✅ You'll find markers along the time-based graphs indicating that a change has occurred. Hover over the white activity marker and click the blue "See Events" icon to open up your Activity Timeline Drawer.

✅ Your Activity Timeline Drawer will contain a log of all campaign-impacting changes within your selected timeframe. The drawer will open to your selected event by default, but all activities occruing within the selected timeframe can be accessed from this log by scrolling.

✅ Each activity will contain the action that occurred, the campaign it occurred on, the user that made the change, and the timestamp.

Activity Events

The actions captured in the Activity Timeline will contain the following categories:

Audience Changes
Budget Changes
Creative Changes
Goal Changes

Audience Changes

Audience Activity Event	Description of Activity
Audience added to campaign	A new audience was applied to the live campaign This activity will list the new audience name and the campaign associated with the change
Audience edited	An audience's composition has changed. This could include changes to MNTN Matched keywords, interest segments, first-party segments, CRM lists, or geography inclusions or exclusions. This activity will list all of the individual segments included, excluded, or added as an "and" statement to the existing audience and the campaign associated with the change
Audience expression type changed	This indicates that there was a change to the Audience type that your campaign is targeting. This would include changes from a first-party retargeting audience to a third-party audience or vice versa. Typically, this means that the audience no longer aligns with the campaign's marketing objective.

💡 We recommend building out a new campaign that aligns with the correct marketing objective if you want to change the audience expression type instead of overwriting your existing campaign and audience.

Budget Changes

Budget Activity Event	Description of Activity
Budget started	This will indicate that a net new budget flight started on the corresponding date.
Budget ended	This will indicate that a budget flight ended on the corresponding date. Ended Monthly budgets will only be logged in the following cases: It is followed by a $0 budget It is followed by a Flighted budget It is the last budget scheduled, with no additional budget set to go live after it
Budget end time changed	The end time of a flighted budget has changed.
Budget type changed	The budget type has changed, but the start time did not change. This could occur if your budget type changed from monthly to flighted when making changes to your active budget.
Budget increased	The active budget increased. This would occur if the active budget had changed, but the start time and end date had not changed, and no new flight had been created.
Budget decreased	The active budget decreased. This would occur if the active budget had changed, but the start time and end date had not changed, and no new flight had been created.

💡 $0 Budget Flights will not be reflected in the Activity Timeline

Creative Changes

Creative Activity Event	Description of Activity
Creative Group assignment	This indicates that a creative group has been set to "active" or "inactive" The activity information will indicate the impacted creative group and campaign name.
Creative Group Visit URL changed	This indicates that the visit URL of an active creative group has changed.
Creative Group weight changed	This indicates that an active creative group has had a weighting change, The activity information will indicate the impacted creative group and campaign name.

Goal Changes

Creative Activity Event	Description of Activity
Goal Type change	This indicates that the goal type of a live campaign has been changed The activity information will indicate the goal change and impacted campaign name.
Goal Value change	This indicates that the goal value of a live campaign has been changed The activity information will indicate the goal change and impacted campaign name.