Overview
You can access your MNTN tracking and conversion pixel installation options anytime by selecting Pixel from within My Account or under the Account drop-down menu at the top right of the platform.
Recommended Installation Methods
Our Pixel Dashboard recommends which pixel installation method to use based on your site. See the available recommendations below:
Shopify:
The MNTN app for Shopify allows Shopify merchants to automatically install MNTN's tracking and conversion pixel codes directly within their Shopify store.
The connection between your MNTN Account and a Shopify store is 1:1. You will need a unique MNTN Account and a unique Shopify account to install the pixels for tracking and conversion on each store.
Google Tag Manager:
Google Tag Manager (GTM) is a free tool that makes it easy to set up and install MNTN pixels on your website—no technical expertise is required.
Manual Install:
A manual pixel installation (also called site-direct installation) means adding tracking and conversion pixels directly to your website’s code without using a tag manager or third-party integration. This involves placing JavaScript pixel code snippets within the HTML of your site to track user behavior and conversions.
Opt Out
If you’d prefer to run your campaign without installing pixels, no problem. You can Opt-out of pixel installation at any time. To do so, follow the steps in the video or the steps below:
Click the Review All Installation Methods link.
Click the Opt-out button next to I’d rather run my campaigns without performance tracking.
The Opt-out module will appear.
Click the I still want to opt-out of placing pixels button.
⚠️ Warning: Implications of opting out include:
Inability to focus your Prospecting campaigns on driving site visits, conversions, and/or revenue
Inability to automatically optimize those campaigns to achieve best-in-class results
Inability to see reports on the visits, conversions, and revenue delivered by your TV ads
Inability to get insight into user behaviors to improve your cross-channel messaging
Inability to launch TV Retargeting campaigns
Understand Pixel Statuses
Active:
Once the pixels have been verified, you will see a Your pixels have been verified message and an Active Pixel Health:
Verifying:
When you’ve clicked the Submit for Verification button or completed the Shopify installation, you will see the following message and Verifying status, indicating that our Pixel Engineers are reviewing your pixel installation:
Error Message: An issue has been detected with your pixel
If we identify an issue with your pixel installation, you will be notified by an MNTN team member and see the following message and Verifying status:
Reset Installation
If you need to change your pixel installation method, resetting your pixel installation is easy.
Resetting allows you to select a different pixel installation method or opt out; however, it does not remove the tracking and conversion pixels from your site.