MNTN's Macro-Enabled Impression Tracking, part of the Creative Tracking feature, lets you append your third-party impression URLs as macro-enabled impression tags to seamlessly track MNTN ad impressions within your third-party measurement platform.

Depending on your business needs, you can leverage these tags across all campaign ads or add your impression URLs to individual ads/campaigns for flexible data collection.

You might wonder when, how, and where to append your third-party impression URLs to effectively track MNTN ad impressions within your third-party measurement platform.

Don't worry; we've got you covered with the details below.

To ensure that all your MNTN ad units and campaigns' impression data flow smoothly to your third-party measurement platform, we recommend appending your impression URLs at the advertiser-level within the Creative Tracking tab as shown below.

Should you append your third-party impression URLs at the advertiser-level, your impression tags will then default across all of your creatives in every one of your MNTN campaigns, which eliminates the need for manual configuration. Detailed implementation instructions can be found below.

If you wish to exclude specific creatives or campaigns from sending impression data to your third-party measurement platform, you can deactivate default tags at the creative level. Instructions for disabling default tags are provided below.

If you plan to use your third-party impression URLs exclusively for one particular creative or campaign, we recommend implementing your third-party impression URL at to your individual ads, what we refer to as creative-level tracking.

This decision guarantees you only send impression data for the specific creatives and campaigns to which these tags are linked. You can find the step-by-step implementation instructions below on how to set up creative-level impression tracking.

There are two ways to implement advertiser-level macro-enabled impression tracking tags:

1️⃣ Select My Account from your dashboard's top-right dropdown menu.

2️⃣ On the left-hand side, select Creative Tracking.

3️⃣ Once here, select the Default Impression Tracking tab at the top of the section.

4️⃣ Once selected on Default Impression Tracking, place your macro-enabled impression tags in the Default Macro-Enabled Impression Tracking section.

5️⃣ Lastly, click on the green Save Changes button in the bottom right-hand corner.

1️⃣ Navigate to the Video Creative step of your campaign shell.

2️⃣ On your video ad, select the Impression Tracking field from the Tracking Parameters section.

3️⃣ Select the Manage Account Defaults button.

4️⃣ You'll be navigated to the Creative Tracking dashboard.

5️⃣ Once here, place your macro-enabled impression tags in the Default Macro-Enabled Impression Tracking section.

6️⃣ Once complete, click the green Save Changes button in the bottom right-hand corner.

7️⃣ To place another macro-enabled impression tag click the + Add New button and repeat steps 5 and 6.

If you only want to use a macro-enabled impression tag for a specific campaign or even just one of your creatives, you can handle that easily:

1️⃣ Navigate to the Video Creative step of your campaign shell.

2️⃣ On your desired video ad, select the Impression Tracking field from the Tracking Parameters section.

3️⃣ Select the Impression Tracking field from the Tracking Parameters section on your video ad.

4️⃣ Navigate to the Impression Tracking field.

5️⃣ Input your third-party platform's impression tag.

6️⃣ To place another macro-enabled impression tag at the creative-level, select the Add New button and repeat step 5.

7️⃣ Once complete, select the blue Done button in the bottom-right corner to save your impression tags.

Even if you've set up advertiser-level impression tracking, you don't have to use it for every creative in your account. You can easily toggle off all your default tags as follows:

1️⃣ Navigate to the Video Creative step of your campaign shell.

2️⃣ Within your campaign shell, select your desired video ad on the Video Creative step.

3️⃣ Select the Impression Tracking field on that ad.

4️⃣ Toggle the Use Account Defaults off.

5️⃣ Once complete, select the blue Done button in the bottom-right corner to save your changes.

Suppose your third-party measurement platform provided you with updated macro-enabled impression tags, or maybe your team no longer works with your third-party measurement platform.

Easily remove the Default Macro-Enabled Impression tags by completing the following:

1️⃣ Select My Account from your dashboard's top-right dropdown menu.

2️⃣ On the left-hand side, select Creative Tracking.

3️⃣ Navigate to the default impression tag you no longer wish to utilize.

4️⃣ Select the red trash can icon next to the associated impression tag OR select Delete All to remove all of your account's uploaded impression tags.

5️⃣ Once complete, click the green Save Changes button in the bottom-right corner of your screen.