Ensure your file meets the following specs when uploading a bulk geo list. If your file does not meet the specs below, you cannot upload or append the list to your audience.
File Requirements for Bulk Geo-Targeting Upload
File Format
Only .CSV (comma-separated value) file format is supported.
File Contents
It must be a single file column of raw State, City, Zip Code, and/or DMA records (we currently only support the 3-digit numeric codes for uploads of DMAs).
No headers.
File Name
A 60-character limit applies for the File Name field.
File Size
We can support file sizes up to 1GB.
🚩Disclaimer: We recommend against using the bulk city upload tool as our system cannot consider a city name with multiple locations. For instance, a 'Portland' entry could be Portland, Maine, or Portland, Oregon. Instead, individually search and select the relevant cities or use the bulk DMA option.
Where to Upload
The Audience Builder
Within the audience builder, select Location and Upload, and you will be prompted to a screen to upload the desired list.
The Locations Tab
Within the locations sub-tab of the audience dashboard, select Geo Data. You will be prompted to a screen to upload the desired list.
State Abbreviations for Bulk Geo Upload
When uploading a bulk geo file of states for audience targeting, you must utilize the two-letter state code.
For example, indicating CA, NY, or WI denotes segmenting users in California, New York, or Wisconsin.
Please see below for a full list of available states for targeting:
State | State Code |
Alabama | AL |
Alaska | AK |
Arizona | AZ |
Arkansas | AR |
California | CA |
Colorado | CO |
Connecticut | CT |
Delaware | DE |
District of Columbia | DC |
Florida | FL |
Georgia | GA |
Hawaii | HI |
Idaho | ID |
Illinois | IL |
Indiana | IN |
Iowa | IA |
Kansas | KS |
Kentucky | KY |
Louisiana | LA |
Maine | ME |
Maryland | MD |
Massachusetts | MA |
Michigan | MI |
Minnesota | MN |
Mississippi | MS |
Missouri | MO |
Montana | MT |
Nebraska | NE |
Nevada | NV |
New Hampshire | NH |
New Jersey | NJ |
New Mexico | NM |
North Carolina | NC |
North Dakota | ND |
Ohio | OH |
Oklahoma | OK |
Oregon | OR |
Pennsylvania | PA |
Puerto Rico | PR |
Rhode Island | RI |
South Carolina | SC |
South Dakota | SD |
Tennessee | TN |
Texas | TX |
Utah | UT |
Vermont | VT |
Virginia | VA |
Washington | WA |
West Virginia | WV |
Wisconsin | WI |
Wyoming | WY |
DMA Codes for Bulk Geo Upload
When uploading a bulk geo file of DMAs (Designated Marketing Area) for audience targeting, you must utilize the three-digit DMA code.
For example, indicating 321 and 654 denotes that you targeting users in the Los Angeles DMA and New York City DMA.
Please see below for a full list of available DMAs for targeting:
DMA | DMA Code |
Abilene-Sweetwater, TX | 662 |
Albany, GA | 525 |
Albany-Schenectady-Troy, NY | 532 |
Albuquerque-Santa Fe, NM | 790 |
Alexandria, LA | 644 |
Alpena, MI | 583 |
Amarillo, TX | 634 |
Anchorage, AK | 743 |
Atlanta, GA | 524 |
Augusta, GA | 520 |
Austin, TX | 635 |
Bakersfield, CA | 800 |
Baltimore, MD | 512 |
Bangor, ME | 537 |
Baton Rouge, LA | 716 |
Beaumont-Port Arthur, TX | 692 |
Bend, OR | 821 |
Billings, MT | 756 |
Biloxi-Gulfport, MS | 746 |
Binghamton, NY | 502 |
Birmingham, AL | 630 |
Bluefield-Beckley-Oak Hill, WV | 559 |
Boise, ID | 757 |
Boston, MA-Manchester, NH | 506 |
Bowling Green, KY | 736 |
Buffalo, NY | 514 |
Burlington, VT-Plattsburgh, NY | 523 |
Butte-Bozeman, MT | 754 |
Casper-Riverton, WY | 767 |
Cedar Rapids-Waterloo-Iowa City & Dubuque, IA | 637 |
Champaign & Springfield-Decatur, IL | 648 |
Charleston-Huntington, WV | 564 |
Charleston, SC | 519 |
Charlotte, NC | 517 |
Charlottesville, VA | 584 |
Chattanooga, TN | 575 |
Cheyenne, WY-Scottsbluff, NE | 759 |
Chicago, IL | 602 |
Chico-Redding, CA | 868 |
Cincinnati, OH | 515 |
Clarksburg-Weston, WV | 598 |
Cleveland-Akron (Canton), OH | 510 |
Colorado Springs-Pueblo, CO | 752 |
Columbia-Jefferson City, MO | 604 |
Columbia, SC | 546 |
Columbus, GA | 522 |
Columbus, OH | 535 |
Columbus-Tupelo-West Point, MS | 673 |
Corpus Christi, TX | 600 |
Dallas-Ft. Worth, TX | 623 |
Davenport, IA-Rock Island-Moline, IL | 682 |
Dayton, OH | 542 |
Denver, CO | 751 |
Des Moines-Ames, IA | 679 |
Detroit, MI | 505 |
Dothan, AL | 606 |
Duluth, MN-Superior, WI | 676 |
Elmira, NY | 565 |
El Paso, TX | 765 |
Erie, PA | 516 |
Eugene, OR | 801 |
Eureka, CA | 802 |
Evansville, IN | 649 |
Fairbanks, AK | 745 |
Fargo-Valley City, ND | 724 |
Flint-Saginaw-Bay City, MI | 513 |
Florence-Myrtle Beach, SC | 570 |
Fresno-Visalia, CA | 866 |
Ft. Myers-Naples, FL | 571 |
Ft. Smith-Fayetteville-Springdale-Rogers, AR | 670 |
Ft. Wayne, IN | 509 |
Gainesville, FL | 592 |
Glendive, MT | 981 |
Grand Junction-Montrose, CO | 773 |
Grand Rapids-Kalamazoo-Battle Creek, MI | 563 |
Great Falls, MT | 755 |
Green Bay-Appleton, WI | 658 |
Greensboro-High Point-Winston Salem, NC | 518 |
Greenville-New Bern-Washington, NC | 545 |
Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC | 567 |
Greenwood-Greenville, MS | 647 |
Harlingen-Weslaco-Brownsville-McAllen, TX | 636 |
Harrisburg-Lancaster-Lebanon-York, PA | 566 |
Harrisonburg, VA | 569 |
Hartford & New Haven, CT | 533 |
Hattiesburg-Laurel, MS | 710 |
Helena, MT | 766 |
Honolulu, HI | 744 |
Houston, TX | 618 |
Huntsville-Decatur (Florence), AL | 691 |
Idaho Falls-Pocatello, ID | 758 |
Indianapolis, IN | 527 |
Jackson, MS | 718 |
Jackson, TN | 639 |
Jacksonville, FL | 561 |
Johnstown-Altoona, PA | 574 |
Jonesboro, AR | 734 |
Joplin, MO-Pittsburg, KS | 603 |
Juneau, AK | 747 |
Kansas City, MO | 616 |
Knoxville, TN | 557 |
La Crosse-Eau Claire, WI | 702 |
Lafayette, IN | 582 |
Lafayette, LA | 642 |
Lake Charles, LA | 643 |
Lansing, MI | 551 |
Laredo, TX | 749 |
Las Vegas, NV | 839 |
Lexington, KY | 541 |
Lima, OH | 558 |
Lincoln & Hastings-Kearney, NE | 722 |
Little Rock-Pine Bluff, AR | 693 |
Los Angeles, CA | 803 |
Louisville, KY | 529 |
Lubbock, TX | 651 |
Macon, GA | 503 |
Madison, WI | 669 |
Mankato, MN | 737 |
Marquette, MI | 553 |
Medford-Klamath Falls, OR | 813 |
Memphis, TN | 640 |
Meridian, MS | 711 |
Miami-Ft. Lauderdale, FL | 528 |
Milwaukee, WI | 617 |
Minneapolis-St. Paul, MN | 613 |
Minot-Bismarck-Dickinson(Williston), ND | 687 |
Missoula, MT | 762 |
Mobile, AL-Pensacola (Ft. Walton Beach), FL | 686 |
Monroe, LA-El Dorado, AR | 628 |
Monterey-Salinas, CA | 828 |
Montgomery (Selma), AL | 698 |
Nashville, TN | 659 |
New Orleans, LA | 622 |
New York, NY | 501 |
Norfolk-Portsmouth-Newport News, VA | 544 |
North Platte, NE | 740 |
Odessa-Midland, TX | 633 |
Oklahoma City, OK | 650 |
Omaha, NE | 652 |
Orlando-Daytona Beach-Melbourne, FL | 534 |
Ottumwa, IA-Kirksville, MO | 631 |
Paducah, KY-Cape Girardeau, MO-Harrisburg-Mount Vernon, IL | 632 |
Palm Springs, CA | 804 |
Panama City, FL | 656 |
Parkersburg, WV | 597 |
Peoria-Bloomington, IL | 675 |
Philadelphia, PA | 504 |
Phoenix, AZ | 753 |
Pittsburgh, PA | 508 |
Portland-Auburn, ME | 500 |
Portland, OR | 820 |
Presque Isle, ME | 552 |
Providence, RI-New Bedford, MA | 521 |
Quincy, IL-Hannibal, MO-Keokuk, IA | 717 |
Raleigh-Durham (Fayetteville), NC | 560 |
Rapid City, SD | 764 |
Reno, NV | 811 |
Richmond-Petersburg, VA | 556 |
Roanoke-Lynchburg, VA | 573 |
Rochester, MN-Mason City, IA-Austin, MN | 611 |
Rochester, NY | 538 |
Rockford, IL | 610 |
Sacramento-Stockton-Modesto, CA | 862 |
Salisbury, MD | 576 |
Salt Lake City, UT | 770 |
San Angelo, TX | 661 |
San Antonio, TX | 641 |
San Diego, CA | 825 |
San Francisco-Oakland-San Jose, CA | 807 |
Santa Barbara-Santa Maria-San Luis Obispo, CA | 855 |
Savannah, GA | 507 |
Seattle-Tacoma, WA | 819 |
Sherman TX-Ada, OK | 657 |
Shreveport, LA | 612 |
Sioux City, IA | 624 |
Sioux Falls(Mitchell), SD | 725 |
South Bend-Elkhart, IN | 588 |
Spokane, WA | 881 |
Springfield-Holyoke, MA | 543 |
Springfield, MO | 619 |
St. Joseph, MO | 638 |
St. Louis, MO | 609 |
Syracuse, NY | 555 |
Tallahassee, FL-Thomasville, GA | 530 |
Tampa-St. Petersburg (Sarasota), FL | 539 |
Terre Haute, IN | 581 |
Toledo, OH | 547 |
Topeka, KS | 605 |
Traverse City-Cadillac, MI | 540 |
Tri-Cities, TN-VA | 531 |
Tucson (Sierra Vista), AZ | 789 |
Tulsa, OK | 671 |
Twin Falls, ID | 760 |
Tyler-Longview(Lufkin & Nacogdoches), TX | 709 |
Utica, NY | 526 |
Victoria, TX | 626 |
Waco-Temple-Bryan, TX | 625 |
Washington, DC (Hagerstown, MD) | 511 |
Watertown, NY | 549 |
Wausau-Rhinelander, WI | 705 |
West Palm Beach-Ft. Pierce, FL | 548 |
Wheeling, WV-Steubenville, OH | 554 |
Wichita Falls, TX & Lawton, OK | 627 |
Wichita-Hutchinson, KS | 678 |
Wilkes Barre-Scranton, PA | 577 |
Wilmington, NC | 550 |
Yakima-Pasco-Richland-Kennewick, WA | 810 |
Youngstown, OH | 536 |
Yuma AZ-El Centro, CA | 771 |
Zanesville, OH | 596 |