Overview

MNTN's Radius Targeting feature empowers your team to set specific radius parameters around cities or addresses for precise targeting or exclusion. Leverage it for radius targeting around:

a single city or address
an uploaded list of cities or addresses

Capabilities:

Topic	Capability
Radius Geographies	Radius Targeting can be applied to cities and addresses
Radius Measurement	Choose between Kilometers (KM) or Miles (M) for your radius targeting
Radius Minimum Distance	The defined radius must be at least 0.5 Kilometers (KM) or Miles (M)
Radius Maximum Distance	There is no maximum radius distance, however, we will only serve within the United States
Fractions of Radius Distance	Radius targeting can be inclusive of decimals for additional precision Example: 10.2 miles
Radius Center	The radius distance is applied from the center of the city or address
Devices Targeted	We will target all devices within the radius of the city or address. If a device is moving in and out of the radius, we will only target that device when it falls within the defined radius

Use Radius Targeting

Navigate to the Audience Builder.

📝 Note: The Audience Builder can be accessed from within your campaign shell on the Audience step, or within your Audience tab.
Click on the Location tab.
Select the Search New sub-header to search for individual geographies.
Toggle the Radius Search feature ON.
Two new fields will append: one allowing you to define your radius measurement and one allowing you to define the radius distance.
Define these fields based on your team's needs.
In the Search field, enter the desired address or city.
You'll be prompted to either include or exclude the city or address upon search.
Click Save.

Upload Files with Geographic Parameters

Ensure your file meets the following specs when uploading a bulk geo list. If your file does not meet the specs below, you cannot upload or append the list to your audience.

File Requirements:

Location Type	File Format	File Size	File Contents
City	.CSV	Up to 1 GB	Single column No header Name of city followed by a comma, then the 2-letter state code. 📘 Example: Los Angeles, CA
Address	.CSV	Up to 1 GB	4 columns required No headers Column 1: Number and street name Column 2: City Name Column 3: 2-letter state code Column 4: 5-digit Zip code 📘 Example: 1001 Stadium Drive \| Inglewood \| CA \| 90301

From the Audience Builder:

From the audience builder, select Location and Upload. Then, you will be prompted to a screen to upload the desired list.

📝 Note: Your team can also bulk upload a list of cities or addresses to target a consistent radius around the uploaded locations.

From the Location tab:

Within the location sub-tab of the audience dashboard, select Geo Data. You will be prompted to a screen to upload the desired list.

State codes:

When uploading a bulk geo file of states for audience targeting, you must utilize the two-letter state code.

📘 Example: CA, NY, or WI denotes segmenting users in California, New York, or Wisconsin.

Click here for a list of state codes

State	State Code
Alabama	AL
Alaska	AK
Arizona	AZ
Arkansas	AR
California	CA
Colorado	CO
Connecticut	CT
Delaware	DE
District of Columbia	DC
Florida	FL
Georgia	GA
Hawaii	HI
Idaho	ID
Illinois	IL
Indiana	IN
Iowa	IA
Kansas	KS
Kentucky	KY
Louisiana	LA
Maine	ME
Maryland	MD
Massachusetts	MA
Michigan	MI
Minnesota	MN
Mississippi	MS
Missouri	MO
Montana	MT
Nebraska	NE
Nevada	NV
New Hampshire	NH
New Jersey	NJ
New Mexico	NM
North Carolina	NC
North Dakota	ND
Ohio	OH
Oklahoma	OK
Oregon	OR
Pennsylvania	PA
Puerto Rico	PR
Rhode Island	RI
South Carolina	SC
South Dakota	SD
Tennessee	TN
Texas	TX
Utah	UT
Vermont	VT
Virginia	VA
Washington	WA
West Virginia	WV
Wisconsin	WI
Wyoming	WY

DMA codes:

When uploading a bulk geo file of DMAs (Designated Marketing Area) for audience targeting, you must utilize the three-digit DMA code.

📘 Example: 321 and 654 denotes that you targeting users in the Los Angeles DMA and New York City DMA.

Click here for a list of DMA codes

DMA	DMA Code
Abilene-Sweetwater, TX	662
Albany, GA	525
Albany-Schenectady-Troy, NY	532
Albuquerque-Santa Fe, NM	790
Alexandria, LA	644
Alpena, MI	583
Amarillo, TX	634
Anchorage, AK	743
Atlanta, GA	524
Augusta, GA	520
Austin, TX	635
Bakersfield, CA	800
Baltimore, MD	512
Bangor, ME	537
Baton Rouge, LA	716
Beaumont-Port Arthur, TX	692
Bend, OR	821
Billings, MT	756
Biloxi-Gulfport, MS	746
Binghamton, NY	502
Birmingham, AL	630
Bluefield-Beckley-Oak Hill, WV	559
Boise, ID	757
Boston, MA-Manchester, NH	506
Bowling Green, KY	736
Buffalo, NY	514
Burlington, VT-Plattsburgh, NY	523
Butte-Bozeman, MT	754
Casper-Riverton, WY	767
Cedar Rapids-Waterloo-Iowa City & Dubuque, IA	637
Champaign & Springfield-Decatur, IL	648
Charleston-Huntington, WV	564
Charleston, SC	519
Charlotte, NC	517
Charlottesville, VA	584
Chattanooga, TN	575
Cheyenne, WY-Scottsbluff, NE	759
Chicago, IL	602
Chico-Redding, CA	868
Cincinnati, OH	515
Clarksburg-Weston, WV	598
Cleveland-Akron (Canton), OH	510
Colorado Springs-Pueblo, CO	752
Columbia-Jefferson City, MO	604
Columbia, SC	546
Columbus, GA	522
Columbus, OH	535
Columbus-Tupelo-West Point, MS	673
Corpus Christi, TX	600
Dallas-Ft. Worth, TX	623
Davenport, IA-Rock Island-Moline, IL	682
Dayton, OH	542
Denver, CO	751
Des Moines-Ames, IA	679
Detroit, MI	505
Dothan, AL	606
Duluth, MN-Superior, WI	676
Elmira, NY	565
El Paso, TX	765
Erie, PA	516
Eugene, OR	801
Eureka, CA	802
Evansville, IN	649
Fairbanks, AK	745
Fargo-Valley City, ND	724
Flint-Saginaw-Bay City, MI	513
Florence-Myrtle Beach, SC	570
Fresno-Visalia, CA	866
Ft. Myers-Naples, FL	571
Ft. Smith-Fayetteville-Springdale-Rogers, AR	670
Ft. Wayne, IN	509
Gainesville, FL	592
Glendive, MT	981
Grand Junction-Montrose, CO	773
Grand Rapids-Kalamazoo-Battle Creek, MI	563
Great Falls, MT	755
Green Bay-Appleton, WI	658
Greensboro-High Point-Winston Salem, NC	518
Greenville-New Bern-Washington, NC	545
Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC	567
Greenwood-Greenville, MS	647
Harlingen-Weslaco-Brownsville-McAllen, TX	636
Harrisburg-Lancaster-Lebanon-York, PA	566
Harrisonburg, VA	569
Hartford & New Haven, CT	533
Hattiesburg-Laurel, MS	710
Helena, MT	766
Honolulu, HI	744
Houston, TX	618
Huntsville-Decatur (Florence), AL	691
Idaho Falls-Pocatello, ID	758
Indianapolis, IN	527
Jackson, MS	718
Jackson, TN	639
Jacksonville, FL	561
Johnstown-Altoona, PA	574
Jonesboro, AR	734
Joplin, MO-Pittsburg, KS	603
Juneau, AK	747
Kansas City, MO	616
Knoxville, TN	557
La Crosse-Eau Claire, WI	702
Lafayette, IN	582
Lafayette, LA	642
Lake Charles, LA	643
Lansing, MI	551
Laredo, TX	749
Las Vegas, NV	839
Lexington, KY	541
Lima, OH	558
Lincoln & Hastings-Kearney, NE	722
Little Rock-Pine Bluff, AR	693
Los Angeles, CA	803
Louisville, KY	529
Lubbock, TX	651
Macon, GA	503
Madison, WI	669
Mankato, MN	737
Marquette, MI	553
Medford-Klamath Falls, OR	813
Memphis, TN	640
Meridian, MS	711
Miami-Ft. Lauderdale, FL	528
Milwaukee, WI	617
Minneapolis-St. Paul, MN	613
Minot-Bismarck-Dickinson(Williston), ND	687
Missoula, MT	762
Mobile, AL-Pensacola (Ft. Walton Beach), FL	686
Monroe, LA-El Dorado, AR	628
Monterey-Salinas, CA	828
Montgomery (Selma), AL	698
Nashville, TN	659
New Orleans, LA	622
New York, NY	501
Norfolk-Portsmouth-Newport News, VA	544
North Platte, NE	740
Odessa-Midland, TX	633
Oklahoma City, OK	650
Omaha, NE	652
Orlando-Daytona Beach-Melbourne, FL	534
Ottumwa, IA-Kirksville, MO	631
Paducah, KY-Cape Girardeau, MO-Harrisburg-Mount Vernon, IL	632
Palm Springs, CA	804
Panama City, FL	656
Parkersburg, WV	597
Peoria-Bloomington, IL	675
Philadelphia, PA	504
Phoenix, AZ	753
Pittsburgh, PA	508
Portland-Auburn, ME	500
Portland, OR	820
Presque Isle, ME	552
Providence, RI-New Bedford, MA	521
Quincy, IL-Hannibal, MO-Keokuk, IA	717
Raleigh-Durham (Fayetteville), NC	560
Rapid City, SD	764
Reno, NV	811
Richmond-Petersburg, VA	556
Roanoke-Lynchburg, VA	573
Rochester, MN-Mason City, IA-Austin, MN	611
Rochester, NY	538
Rockford, IL	610
Sacramento-Stockton-Modesto, CA	862
Salisbury, MD	576
Salt Lake City, UT	770
San Angelo, TX	661
San Antonio, TX	641
San Diego, CA	825
San Francisco-Oakland-San Jose, CA	807
Santa Barbara-Santa Maria-San Luis Obispo, CA	855
Savannah, GA	507
Seattle-Tacoma, WA	819
Sherman TX-Ada, OK	657
Shreveport, LA	612
Sioux City, IA	624
Sioux Falls(Mitchell), SD	725
South Bend-Elkhart, IN	588
Spokane, WA	881
Springfield-Holyoke, MA	543
Springfield, MO	619
St. Joseph, MO	638
St. Louis, MO	609
Syracuse, NY	555
Tallahassee, FL-Thomasville, GA	530
Tampa-St. Petersburg (Sarasota), FL	539
Terre Haute, IN	581
Toledo, OH	547
Topeka, KS	605
Traverse City-Cadillac, MI	540
Tri-Cities, TN-VA	531
Tucson (Sierra Vista), AZ	789
Tulsa, OK	671
Twin Falls, ID	760
Tyler-Longview(Lufkin & Nacogdoches), TX	709
Utica, NY	526
Victoria, TX	626
Waco-Temple-Bryan, TX	625
Washington, DC (Hagerstown, MD)	511
Watertown, NY	549
Wausau-Rhinelander, WI	705
West Palm Beach-Ft. Pierce, FL	548
Wheeling, WV-Steubenville, OH	554
Wichita Falls, TX & Lawton, OK	627
Wichita-Hutchinson, KS	678
Wilkes Barre-Scranton, PA	577
Wilmington, NC	550
Yakima-Pasco-Richland-Kennewick, WA	810
Youngstown, OH	536
Yuma AZ-El Centro, CA	771
Zanesville, OH	596

Add a Radius Target to Uploaded Geo Data

While the radius distance can be changed in the future, only 1 radius can be applied to each bulk-uploaded list.

💡 Tip: If you have multiple radius requirements, we would recommend that you upload multiple bulk-uploaded radius-targeted lists, or apply radius targeting to individual addresses or cities.

Add it immediately:

Navigate to the Audience Builder.
Select the Location tab.
Select the Upload sub-header to upload your city or address-specific list for radius targeting.
Enter a file name.

💡 Pro Tip: Be as specific as possible to differentiate the list.
Select the Location Type from the menu.

⚠️ Warning: Radius targeting is only available for the City and Address types.

Two new fields will append: one allowing you to define your radius measurement and one allowing you to define the radius distance. Define these based on your team's needs.
Drag your file into the window; OR
Browse from your computer's files after ensuring the list meets our file requirements.
Click Upload.
From the new window, select either Include or Exclude based on your team's business needs.
Click Save Audience.

Add it for future use:

Go to the Audience tab.
Select Location from the Segments menu.
Click Upload.
A pop-up window will then appear.
Enter your list name.

💡 Tip: Be as specific as possible to differentiate the list.
Select the Location Type from the menu.
Two new fields will append: one allowing you to define your radius measurement and one allowing you to define the radius distance.
Define these based on your team's needs.
Drag your file into the window; OR
Browse from your computer's files after ensuring the list meets our file requirements.
Click Upload.
You'll be notified your geo was successfully uploaded by way of pop-up.
Click Save Audience.

Source Audiences by Location