The MNTN Reporting tab provides your team with the tools to clearly understand how your campaign performance aligns with your overarching business goals.
Templated Reports
The dashboard houses pre-built templated reports, each of which can be customized to your team's liking.
Report Name | Description |
Advertiser | This report details account-wide performance. |
Marketing Objective
| This report breaks out your Retargeting and Prospecting efforts (inclusive of all of your account's campaigns). |
Channel | This report breaks out your Video efforts from your Multi-Touch efforts (if having chosen to move forward with MNTN Multi-Touch). |
Campaign | This report breaks out each of your campaign's performance. |
Creative | This report breaks out performance across your different creatives. |
Ad Size | This report breaks out performance by ad size. (Your video ads will be ad size 1920x1080.) |
State | This report breaks out performance by state. |
DMA | This report breaks out performance by DMA, otherwise known as designated market area. |
City | This report breaks out performance by city. |
TV Network | This report details which streaming TV networks have aired your video advertisements. In some instances, you may see Other Streaming Sources referenced in your TV Network report. These are still part of our Living Room Quality™ Inventory. Our team manually reviews all networks under this classification and updates them to reflect the proper network daily. You can expect the volume of Other Streaming Sources impressions to decrease over time as they are categorized daily. |
Publisher | This report details where your multi-touch ads are being served (if having chosen to move forward with MNTN Multi-Touch). |
Audience Segment Report (Beta) | This report details performance across all of your appended audience segments (inclusive of uploaded CRM lists used for targeting). More on the Audience Segment Report Beta here. |
Site Impact | This report outlines MNTN's direct and attributable impact on your site's total traffic, conversions, and revenue. |
Incrementality | This report details the conversions and revenue generated by your campaign vs. results you would have produced anyway. More on MNTN's Incrementality Report here. *Your account must meet specific criteria to receive the MNTN Incrementality report. Find the criteria outlined here. |
❗️Important: In rare instances, a small volume of prospecting outcomes will be attributed to Multi-Touch ads despite the fact that these ads were preceded by television ads. In actuality, these outcomes should be attributed to Television, and Multi-Touch should be credited with Assists. Our dedicated team is actively addressing this matter to ensure your reporting remains seamless and actionable.
Report Functionalities
These functionalities are seen across the majority of the dashboard's templated reports.
Feature | Description |
Filter | Allows you to filter your reports by campaign performance. |
Date Picker | Allows you to select a specific date range you’d like to reference your performance data between. |
Share | Allows you to send one-time reports/tables or regularly scheduled reports/tables by email. |
Download | Allows you to download the report as a PDF or PNG image. |
Summary View (seen on the report's table) | Allows you to roll up that report's performance into one line item. |
Detail View (seen on the report's table) | Allows you to view performance by day. |
Export (seen on the report's table) | Allows you to download the data seen in the table as an excel file (.xls). |
Create R2 API Request (seen on the report's table; unavailable on the Advertiser, Marketing Objective, and Channel reports) | Creates a custom API request, specifically built for the view (Summary vs. Detail) you're referencing and across the date range specified in the Date Picker. |
🧠 Pro Tip: See more on leveraging API Requests for your Business Intelligence platform or internal tools here.
💡 Note: More on scheduling reports out via email here.
Customizing Reports
The Custom Report Builder is a visual design tool for analytics. With it, you can take any report in the UI and customize it to suit your needs. You can also create new reports using any variety of visuals in the form of widgets including data widgets, meters, donut charts, bar graphs, line graphs, and tables.
To begin, you'll select + New Report in the top-left corner of your dashboard.
Once clicked, you'll be prompted to Select a Template, which allows you to start entirely from scratch with a Blank Template or adjust one of the pre-existing template reports.
Select the template you wish to work off of, rename it in the top-left corner, then click the blue Create Report button in the top-tight. Once this is complete, you will brought to the new report in the My Reports section of your dashboard. You'll then see a Edit Report button in the top-right corner of the report, which will allow you to make the edits you see fit.
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