With MNTN, you have full control over the attribution settings in your account. Learn how to customize the Verified Visit and Conversion window settings below.
In this article, we'll cover:
Understanding the MNTN Attribution Windows
MNTN has a Verified Visit and Conversion Attribution window that you can customize to maximize your control of event attribution within your account.
The Verified Visit Attribution Window
The Verified Visit window is the period of time that a household is eligible for Verified Visit attribution credit. The Verified Visit window opens between the timeframe that a household views your ad to when that household returns to the site. A site visit must occur within the defined Verified Visit window for your campaign objective in order to be counted as a Verified Visit and later receive conversion attribution credit.
The Default Verified Visit window differs based on your campaign's marketing objective.
Retargeting Campaigns have a default Verified Visit Window of 7 Days
Prospecting Campaigns have a default Verified Visit Window of 14 Days
The current default verified visit windows are best practices based on the standard verified visit cycle we see across our customer base.
🧠 Pro Tip: We recommend you work back with your Customer Success team if you would like to discuss the strategy around changing these windows.
The Conversion Attribution Window
The Conversion window is the period of time that a household is eligible for Conversion attribution credit. The Conversion Attribution window opens once a household is confirmed as a Verified Visitor. That household then has a specified window of time to convert on your site in order for MNTN to take Conversion Attribution Credit in our internal reporting.
The Default Conversion window is static across your entire account and does not differ based on campaign objective.
The Default Conversion Attribution Window is set at 30 days
Adjusting the Verified Visit Window
To Adjust your Attribution Windows, Click on your "My Account" drop down, and select the "Attribution" Section, or follow our Attribution Settings Link.
Once you're on your Attribution Page, you can view your attribution windows, estimate the impact of adjusting your attribution windows, and save changes to your windows.
🧠 Pro Tip: We recommend connecting with your MNTN Support Team to understand the performance implications of any changes.
You can adjust the Attribution Windows for your Retargeting Verified Visit Window, Prospecting Verified Visit Window, and Conversion Attribution Window.
You can use the slider tool or the manual entry to enter the days, hours, and minutes you'd like to assign to your Windows.
If you'd like to undo any adjustments you have made to the Verified Visit windows, select the "Revert" option. This will revert to your last saved setting.
When you are happy with your settings and want to apply them, click "Save Changes" for the new window to apply immediately to your MNTN campaigns.
💡 Note: Adjusting your Attribution Windows will only impact performance data moving forward, and these adjustments will not impact your data retroactively.
Estimating the Impact of Adjusting Attribution Windows
You can estimate the impact of adjusting your Verified Visit and Conversion Windows and see the impact that adjusting your windows has on your Retargeting and Prospecting campaigns separately.
Estimated Visits: This field will forecast the volume of Verified Visits for a given Marketing Objective based on the selected Verified Visit window. The Estimated Visits are calculated by looking at your prior 30 days of campaign data and determining the volume of Verified Visits that occurred within the selected window of time.
Estimated Conversions: This field will forecast the estimated volume of Conversions for a given Marketing Objective based on the selected Verified Visit and/or Conversion window. The Estimated Conversions are calculated by multiplying your Estimated Visits by your Average Conversion Rate and determining the volume of Conversions that occurred within the selected window of time over the past 30 days.
🧠 Pro Tip: The estimated metrics will be based on your prior 30 days of data, so we recommend that your respective Retargeting or Prospecting campaigns have been live for a minimum of 30 days for the most accurate forecast.
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