Skip to main content

Understand Billing Methods

Learn how MNTN's billing cycles, payment methods, and invoice options work.

Taylor Dunne avatar
Written by Taylor Dunne
Updated over a week ago

Overview

MNTN offers flexible billing methods to suit your business needs. This article explains how billing cycles work, the available payment methods, and how to apply for invoice billing.

Pricing Model

You pay for the ads that are being placed on publisher sites and networks and MNTN keeps a percentage of that for the service we provide. You can decide to spend as much or as little as you want on your campaign. Just know that a portion of it will be retained for our services.

Remember you are paying for your ads to be placed, or "served," on publisher sites. The campaign budget you provide is the specific amount you want to spend on your campaign for the month. This means that your total monthly spend is the actual cost of buying ad space on publisher sites (or serving impressions).

All pricing is CPM-based (cost-per-thousand impressions) and, in this case, is called dynamic CPM. To learn more about CPM, review our article on Why CPM over CPC.

A Dynamic CPM (dCPM) pricing model enables our platform to buy the inventory best suited to your goals across multiple channels. We consolidate the multiple associated fees into a single platform fee that is also dynamic because the buys are constantly shifting to maximize performance.

At MNTN, we do not charge a separate retainer or fee for our services and technology (LiveRamp and other data providers, creative suite, analytics, ad serving, cross-device, viewability, etc.) Instead, we take a portion of your overall media spend as a margin, which covers all the features and functionality of our platform. Since we aren’t a publicly traded company, margin information isn’t shared, but know it remains within industry standards.

With a dynamic CPM, our advertisers get premium placements without overpaying for the inventory. You'll likely see the CPMs fluctuate regularly as our platform is optimizing to find the right inventory at the right price point to generate the largest impact. The dynamic CPM also fuels our audience first approach, ensuring we are placing ads in front of eligible users with the highest propensity for a site visit or conversion to your site.

In our UI, all you need to do is input your budget and goal, and our technology will optimize to hit or exceed that goal within the budget that you’ve provided.


📝 Note: We do not add sales tax to your bill.


Billing Cycle

Each month, your bill will be delivered to the email address you have provided in your account profile. Every bill will include the amount charged for the previous month's ad buying, the date it was generated, the card used, and a reference number.

Payment Methods

MNTN offers two billing methods:

  • Credit Card: Monthly automatic credit card payments made with the card on file.

  • Invoice: Monthly invoices generated and sent on Net 30 terms, which can be paid by ACH, wire transfer, check, or credit card (requires credit card authorization form).

All customers start with Credit Card billing; however, you have the option to opt into Invoice billing. In order to do so, you will need to submit a request to our Platform Experience Team by selecting the "Support" icon from within your account. Once that request is submitted to our team, they can help opt you into the desired billing method.

Credit Card Billing

We run credit card billing typically by the 10th of the following month. The main email contact on your account will receive a credit card receipt. If you wish to change this contact, please submit a request to our Platform Experience Team by selecting the "Support" icon from within the Platform.

If you ever want to confirm that you are opted into Credit Card billing, you can look in the Billing Info section of the platform. There you will see the credit card information displayed. This can be done by navigating to the drop-down next to your account name in the upper right > Billing > Billing info.

When there is an issue with the credit card on file, you will receive an automated email from noreply@mountain.com with the subject line "Advertiser Payment Unsuccessful" to the main email contact on your account, asking you to update your credit card information in the MNTN platform. This can be done by navigating to the drop-down next to your account name in the upper right > Billing > Card.

Once you update the credit card on file within the platform, the payment will be re-run automatically. If you wish for MNTN to re-try the same credit card, you must submit a request to our Platform Experience Team using the steps described. If we are unable to process a successful payment by three business days after the first failed transaction, your campaigns will be paused automatically.

Once a bill has been successfully paid, it can be viewed in your account by selecting the drop-down next to your account name in the upper right > Billing > Billing History.

Invoice Billing

We invoice monthly on Net 30 terms, with invoices sent to anyone listed as an invoice contact in our system, typically by the 10th of the following month. Once an invoice has been sent out via email, it can also be viewed in your account by selecting the drop-down next to your account name in the upper right > Billing > Billing History.

Should you need MNTN's payment remittance information or ACH payment details, you can reach out to a member of the MNTN support team.

View Your Billing History

Select Billing History from the drop-down menu on the nav bar. Here you can view a full list of previous invoices:

Invoice Status:

Once you pay your invoice, the platform may still show "Overdue" — this status is only updated once a month, typically at the end of the month or beginning of the next month, depending on the day of the week the month ends.


📘 Example: If you pay your invoice on the 25th, it may continue to show "Overdue" until the platform refreshes between the 30th–3rd. At that point, the status will update to "Paid", or you’ll receive an email notification if the payment was missed.


📝 Note: Invoicing is billed as a total amount based on your total spend for that month. Individual campaigns are not itemized; instead, charges are aggregated into a single monthly invoice.


Month to Date Spend:

To view your campaign's month to date spend in a visual graph you can access this by visiting the Performance Tab within your campaign. In this view you will be able to see your campaigns month to date spend.

Spend Per Day:

Or if you are more interested in the specific spend per day and would like to view this on a table of data points, you are able to view this in the Reporting Dashboard and selecting the 'Detail' tab in the Table widget to view a day by day breakdown.

Apply for Invoice Billing

You can request to be billed monthly by invoice by contacting the Platform Experience Team via the in-app support functionality. MNTN will review your company information to determine your eligibility. In the meantime, you can provide a credit card to get started quicker.


💡 Tip: Here's how you can reach out to a member of the MNTN Platform Experience Team.


The review process may take 2-3 business days. Once we've reviewed your account, we'll promptly notify you of your application status using the email you provided.

Quick Answers

How much of my budget goes to media versus MNTN's fees?

As a performance platform, we don’t disclose our margin. MNTN’s business model invests in tools and software that raises ROAS or conversion performance without fees or contracts — we’re confident that if we help you achieve your performance goals, you’ll choose to continue working with us.

What happens if I miss a payment?

For clients billed by credit card, we understand that if an updated payment is not received within 3 days of the initial decline, campaigns will be automatically paused. For clients billed by invoice, unpaid invoices after 90 days will have their campaigns paused.

Why is my campaign's spend slightly higher than my campaign's set budget?

Due to industry assumed discrepancies, we have designed our system to always continue to spend past the budget to win valuable inventory. This also helps ensure that we fulfill your campaign's maximum budget. MNTN will ONLY charge the amount budgeted for the given month and will absorb the cost of these discrepancies. Please be assured that we will never charge your credit card more than the budget inputted into your campaign's budget.

Why does my account still say overdue when I paid my invoice already?

The invoice status in the platform will be adjusted by the end of the invoice due month/beginning of the following month. Therefore, if you pay your invoice on the 15th, it should reflect 'paid' in the platform by the 3rd of the next month at the very latest.


Did this answer your question?