Our pricing model is based on a dynamic CPM (dCPM). You pay for the ads that are being placed on publisher sites and networks, and MNTN keeps a percentage of that for the service we provide.

A Dynamic CPM (dCPM) pricing model enables our platform to buy the inventory best suited to your goals across multiple channels. We consolidate the multiple associated fees into a single platform fee that is also dynamic because the buys are constantly shifting to maximize performance.

At MNTN, we do not charge a separate retainer or fee for our services and technology (LiveRamp and other data providers, creative suite, analytics, ad serving, cross-device, viewability, etc.) Instead, we take a portion of your overall media spend as a margin, which covers all the features and functionality of our platform. Since we aren’t a publicly traded company, margin information isn’t shared, but know it remains within industry standards.

With a dynamic CPM, our advertisers get premium placements without overpaying for the inventory. You'll likely see the CPMs fluctuate regularly as our platform is optimizing to find the right inventory at the right price point to generate the largest impact. The dynamic CPM also fuels our audience first approach, ensuring we are placing ads in front of eligible users with the highest propensity for a site visit or conversion to your site.

In our UI, all you need to do is input your budget and goal, and our technology will optimize to hit or exceed that goal within the budget that you’ve provided.

With MNTN, there are two methods of billing:

All customers start with Credit Card billing; however, have the option to opt into Invoice billing. In order to do so, you will need to submit a request to our Platform Experience Team by selecting the "Support" icon from within your account. Once that request is submitted to our team, they can help opt you into the desired billing method.

We run credit card billing typically by the 10th of the following month. The main email contact on your account will receive a credit card receipt. If you wish to change this contact, please submit a request to our Platform Experience Team by selecting the "Support" icon from within the Platform.

If you ever want to confirm that you are opted into Credit Card billing, you can look in the Billing Info section of the platform. There you will see the credit card information displayed. This can be done by navigating to the drop down next to your account name in the upper right>Billing>Billing info.

When there is an issue with the credit card on file, you will receive an automated email from noreply@mountain.com with the subject line "Advertiser Payment Unsuccessful" to the main email contact on your account, asking you to update your credit card information in the MNTN platform. This can be done by navigating to the drop down next to your account name in the upper right>Billing>Card.

Once you update the credit card on file within the platform, the payment will be re-run automatically. If you wish for MNTN to re-try the same credit card, you must submit a request to our Platform Experience Team using the steps described. If we are unable to process a successful payment by three business days after the first failed transaction, your campaigns will be paused automatically.

Once a bill has been successfully paid, it can be viewed in your account by selecting the drop down next to your account name in the upper right>Billing>Billing History.

We invoice monthly on Net 30 terms, with invoices sent to anyone listed as an invoice contact in our system, typically by the 10th of the following month. Once an invoice has been sent out via email, it can also be viewed in your account by selecting the drop down next to your account name in the upper right>Billing>Billing History.

If you ever want to confirm that you are opted into Invoice billing, you can look in the Billing Info section of the platform. This can be done by navigating to the drop down next to your account name in the upper right>Billing>Billing info.

To review or change your invoice contacts, navigate to the drop down under your account name>General>Invoice Contacts.

If you wish to pay your invoice via credit card, you must reach out to our Accounts Receivable team at customercare@mountain.com to request the link for our Credit Card Authorization Form. The main contact listed on your account will receive the credit card receipt for subsequent invoices. If you wish to change the recipient of your credit card receipt, please submit a request to our Platform Experience Team by selecting the "Support" icon from within the Platform.

Why is my campaign's spend slightly higher than my campaign's set budget?

A: Due to industry assumed discrepancies, we have designed our system to always continue to spend past the budget to win valuable inventory. This also helps ensure that we fulfill your campaign's maximum budget. MNTN will ONLY charge the amount budgeted for the given month and will absorb the cost of these discrepancies. Please be assured that we will never charge your credit card more than the budget inputted into your campaign's budget.

Why does my account still say overdue when I paid my invoice already?

A: The invoice status in the platform will be adjusted by the end of the invoice due month/beginning of the following month. Therefore, if you pay your invoice on the 15th, it should reflect 'paid' in the platform by the 3rd of the next month at the very latest!