Creative-as-a-Subscription™
With Creative-as-a-Subscription or CaaS™, marketers can now get a continuous supply of Connected TV creative included with their media investment, making Performance TV as accessible as paid search and social.
In this article, we'll review:
With our award-winning self-service platform, MNTN transformed CTV by turning a brand marketing channel into one that functions like paid search and social—empowering marketers to launch and measure campaigns that focus on delivering real performance.
With CaaS, we’re transforming CTV again. In the same way, Performance TV breaks down traditional barriers to running TV ads, CaaS throws out old creative dynamics, giving all marketers easy access to produce great TV creative without investing in anything but their media goals.
With CaaS, marketers get:
Multiple high-quality, targetable, A/B tested, and efficiently crafted commercials optimized for performance—all in exchange for a performance trial.
Quarterly refreshes of TV creative, at a minimum.
Benefits of using CaaS
Bridge the gap between creative and media to drive better results.
Significant Cost Savings
Creative Optimized to Drive Conversions
Faster, More Agile Video Production
Opportunities for Continuous A/B Testing
Refreshes to Avoid Creative Fatigue
Capitalize on Seasonality
Performance TV for Every Marketer
MNTN replaces the old, expensive Hollywood model for commercial production that forces brands to produce a limited number of commercials, if any, to support their branding campaigns.
Now, marketers can access the assets they need to use Performance TV to achieve their goals effectively.
Quality TV commercials are made easy.
Conversion-optimized CTV ads for everyone.
Creative that is finally affordable.
Merging Creative and Media & Powering Results
When you bring creative and media closer together, the results are astounding. MNTN performance platform and CaaS can help you create not just one but many great, targetable, tested, and quickly crafted commercials optimized by artificial intelligence explicitly for Performance TV.
Unique quarterly assets built for performance.
TV ads are tailor-made for your media plan.
A/B Testing, seasonality, variability, messaging, and scalability.
Media and creative synergy.
Driven by You. Powered by MNTN.
CaaS helps bridge the gap between creative and media to accelerate the creative transformation of your business and empower you as a marketer. The process is designed with simplicity in mind.
Fill out your messaging brief, and we do the rest.
Multiple reviews to ensure you have creative control over your brand.
A streamlined process for fast time-to-market.
The MNTN platform helps align your creative and performance goals.
Single point of entry for your CTV advertising.
Ready to get started?
Ask your sales or customer success representative for details on how MNTN can help your business grow with CaaS.