Creative-as-a-Subscription or CaaS™ helps brands increase accessibility to CTV as a performance marketing channel. The creative process is managed through our creative arm, Quickframe.
MNTN offers CaaS to brands based on an annual MNTN spend commitment. Creative-as a Subscription provides:
✅ Unique recurring assets at a specific cadence, built for performance.
✅ TV commercials tailor-made for your media plan
✅ A/B Testing, seasonality, variability, messaging, and scalability
✅ Media and creative synergy
The video below reviews how CaaS works and what you can expect.
Creative as a Subscription Process
Step 1: Fill Out Your Project Brief | Provide basic information about your business and goals. It's a way for your creator team to get to know you and your vision. |
Step 2: Creator Matching Process | Your brief goes through a creative matching process via our creator network.
The QF creator network is a network of 1k plus creators sourced from all over the world with different specialties.
We have a pre-certified list of creators certified for MNTN CTV projects. Through this process, the QF team matches you with the creator that fits the creative strategy needs of your business based on their industry. |
Step 3: Meet Your Creator Team & Approve Concept | Your creator team is selected to match your concept, industry, and video style. Your vision is paired with the right team of experts who can best bring it to life.
Meet with your creator team on a kickoff call, which is your opportunity to set your project up for success. They will share concept ideas inspired by your brief, outline how to achieve your goals and ask for your feedback.
Once you’re satisfied, provide your signoff to start step 4. |
Step 4: Production Begins | Your creator team will execute the approved concept and capture everything they need to produce your ad. Once complete, step 5 begins. |
Step 5: Revisions and Approvals | Your creator team will send you a rough cut of your ad for review. You’ll get three rounds of revisions. Each has a new version to review, allowing you to request edits and make the necessary changes to ensure your ad meets your expectations. |
Step 6: Upload Your Videos and Launch | Once your video creative is finalized, it’s time to upload your TV commercial into the MNTN platform. When it's time for the next cycle to begin, you’ll run through a fresh production process to develop your next rounds of ads.
Upon upload, your MNTN CSM will partner with you from start to finish to ensure your new creative aligns with your overarching campaign strategy.
***The amount of creative outputs you'll receive depends on committed spend thresholds. |
💡Note: For more information on the Creative-as-a-Subscription offering, please reach out to your MNTN dedicated support team.