Yes. You absolutely must.
In order to use MNTN, you need to ensure your site's Privacy Policy meets the requirements outlined below. This is the best way to officially communicate what you do with user data when customers visit your site.
Creating a Privacy Policy
Laws around the world require websites to have a Privacy Policy in place. The various laws share essential goals centered around protection and proper use of private consumer data.
They vary in some ways but one thing is certain: if you own or operate a website anywhere in the world, you will need a Privacy Policy in place that complies with the laws in the jurisdictions where your website users live.
To create a Privacy Policy for your site, use this link.
🧠 Pro Tip: We recommend seeking your legal counsel to ensure your privacy policy covers all necessary topics as it pertains to your business. Once a Privacy policy is added, reach out to a member of the MNTN Support Team for site approval.
If writing your own privacy policy, make sure to include the following language:
By visiting this site, third parties may place cookies on users’ browsers for targeted advertising purposes.
This data may be used by third parties to target digital advertising on other sites and networks based off of your activity.
💡Note: In addition to letting your customers know you retargeting practices and "if" you are transacting business in Europe, you are held accountable as a business to be fully compliant with the new GDPR guidelines as of May 25th, 2018.
🧠 Pro Tip: To learn what is required to maintain compliance, please read "Getting your Business GDPR Compliant."