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MNTN's Ad Builder
MNTN's Ad Builder

Create dozens of dynamic display ads to maximize omni-channel reach.

Taylor Dunne avatar
Written by Taylor Dunne
Updated over 7 months ago

What is MNTN's Ad Builder

The MNTN Ad Builder is a fully integrated creative suite. This is a combination of professionally-designed creative templates and our versatile, feature-rich Ad Builder that can be used to customize creative on-the-fly and make it completely on-brand.

๐Ÿง  Pro Tip: We recommend using Google Chrome as your web browser when using MNTN Ad Builder.

The creative library takes templates to a whole new level. Get a jump-start with a gallery of professionally-designed ads that can be customized in every way. Learn more here.

The Ad Builder lets you design or edit ads in real-time. Itโ€™s integrated with Shutterstock Images and Shutterstock Video, providing thousands of images and videos to use directly in your creative โ€” no special accounts are needed.

This article details the many features of Ad Builder.

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Ad Builder Terms

Workboard

The workboard refers to the working area of your ad. Anything outside of the workboard will not be shown when your ad is served (unless an animation is applied to it).

Auto Edit

Auto Edit is a 3-step process housed in the side panel to the left of the screen that generates over 20 ad sizes from 3 master sizes

Element toolbar

Located to the left of the workboard, this toolbar allows you to manipulate any scene or element with the following controls: Copy/Paste, Duplicate, Hide/Show, and Delete. These controls will only impact the selected element or scene on the ad. (The selected element will appear green in the attribute panel.)

Copy/Paste

A quick option that copies any selected element or scene to your clipboard while retaining its attribute settings. You can paste into the open scene or transfer to another - select the 'Paste' option where the 'Copy' option was located.

Duplicate

Duplicating an element or scene will quickly populate another copy of the selection while retaining all of its attribute and animation settings.

Hide/Show

Selecting 'Hide' will remove the selected element from the workboard temporarily. This comes in handy as a design tool to see what elements are underneath it. Selecting the option again will immediately 'Show' the element on the workboard, bringing it into a visible state again. (This is separate from hide or show animations, as this has no real impact on how the ad serves.)

Delete

'Delete' will remove the selected element or scene from the ad. You can undo this action by holding down Command + z on your keyboard.

Bounding box

The bounding box refers to the container of the selected element on your workboard. This is editable on your workboard by simply clicking, dragging, and/or repositioning the element using your mouse.

Zoom

Zooming in will make your workboard larger to ensure your design is pixel-perfect. Zooming out will make your workboard smaller if you are working on a large ad size.

Design mode

Design mode refers to the static view of your ad in Ad Builder that displays your editing options located in the attribute panel on the right of the screen.

Preview mode

Design mode refers to the view in Ad Builder that plays your ad and hides all the editing options. We recommend previewing your ad before moving on or saving.

Attribute panel

The attribute panel is the control center for all elements within your ad and houses all the attribute settings available. This panel is used to upload creative assets, relayer scenes, align elements, and make pixel-perfect adjustments by manually entering values instead of adjusting on your workboard using your mouse.

Elements

The actual components that make up the design and functionality of your ad. They include images, text, buttons, videos, product carousels, and more.

Email Share

Option to provide an email address(es) to share preview links to the sizes within your ad group. Great to use for creative approvals within your team!

Scenes

Scenes create the skeleton of your ad, containing all of the elements and attributes used, and determine when a transition occurs.

Overlay/Underlay

These are used as master scenes, containing elements within your ad that are present throughout the duration of scenes. Overlay houses elements that lay on top of your ad and Underlay houses elements that live in the background - good for background imagery, videos, or colors.

Animations

This feature allows you to assign a specific animation effect to any asset that has become a part of your ad.

Re-layering elements

Bring elements to the front by dragging them to the top of the scene in the attribute panel.

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