Overview
Before we jump into how to weigh your ads, let's first discuss what weighting even means.
MNTN's weighting feature determines the percentage of users or households that will be served that creative group if running with multiple creative groups within your campaign shell.
This feature offers your team complete creative flexibility by enabling you to upload as many creative groups as desired, whether it's 2, 6, 10, 15, and so on. Additionally, it acts as a manual optimization tool, allowing you to fine-tune how your creative groups serve based on performance insights seen in your reporting dashboard as well as your team's preferences.
Ok, great, but what is a creative group? A creative group can be:
TV ad
TV ad and its linked Multi-Touch group (if choosing to run with MNTN Multi-Touch)
What's important to note is that a campaign will only have one creative group type: your campaign will either exclusively run with TV ads or your campaign will have multi-touch ads enabled.
Key Considerations:
When leveraging MNTN's weighting tool, there are a few things to keep top of mind:
This feature is only utilized when running with more than one creative group.
All creative groups' weightings must total 100%.
The weighting capability lives on your TV ads within the campaign shell's Video Creative step.
If running with MNTN Multi-Touch, the defined weighting will apply to the TV ad and its linked Multi-Touch group.
Weight Creative Groups
Once all your desired creative groups are attached to your campaign shell, you'll need to define each creative group's weighting. Whether you want to modify the weightings of your live creative groups or introduce a newly uploaded creative group into your rotation, follow these steps:
📝 Note: You must always define your creative group's weighting, whether it be 0% or 100%. Your creative groups' combined weighting must total 100%.
Navigate to your campaign shell's Creative step.
Select the blue % Adjust Weighting button in the top-right corner of your campaign shell's Creative tab.
A drawer named Adjust Weighting will appear.
Find the Weight % box associated with your creative group, and define that creative group's weight.
Repeat step 3 for all creative groups you'd like to be live.
Once all creative group's weightings total 100%, click the green Save button in the bottom right corner.
📝 Note: Should you choose to run with MNTN Multi-Touch, the defined weighting will apply to the TV commercial and the associated Multi-Touch group.
Weight Live Creative Groups
Say you want to adjust the weightings of your live creative groups. Or maybe you want a newly uploaded creative group in your rotation. In either instance, follow the below steps.
Keep in mind, that for live campaigns, newly uploaded creative groups will be locked at a weight of 0% until approved by the MNTN team. Upon approval, you can adjust the weighting of that creative group.
Navigate to the Video Creative step of your campaign shell.
Adjust the percentage within the weighting fields of all TV ads.
The updated weightings will be saved automatically and take effect immediately.
📝 Note: Updated weighting will reset the households/users receiving your creative groups, and the new weighting will apply instantly. This means that a household that previously received creative group A may now potentially receive creative group B, C, D, etc., with the new audience allocation.
Remove Live Creative Weighting
After reviewing creative performance, maybe you decide you no longer want a creative group live. Or maybe you had creative groups dedicated to a specific sale, promo, or holiday, which has since ended.
Navigate to the Video Creative step of your campaign shell.
On the creative groups you no longer want in the market, adjust the weighting field's percentage to 0.
Once the weight is set to 0%, that ad group is no longer live.
Adjust the other creative weighting groups to a total of 100%.
The updated weighting will save automatically and apply immediately.
📝 Note: The updated weighting will reset the households/users receiving your creative groups and the updated weighting will apply immediately. This means that a household that was previously served creative group A could now potentially receive creative group B, C, D, etc. with the new audience reset.