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File Requirements for TV Commercials

CTV Creative Ad Specs

Lucas Suarez avatar
Written by Lucas Suarez
Updated over a week ago

To ensure your CTV creatives are successfully accepted into the platform upon upload, please review our video specs below to understand our full requirements. This will ensure that we are serving across all of our premium networks and can continue to reach users where they are most available.

Creative Specifications

Screen_Shot_2019-01-15_at_9.31.04_AM.png

Size Ratio

16:9

Resolution

1920x1080 or higher

Length

15 seconds & 30 seconds slots

File Formats

.mp4, .mov

File Size

Max size 4GB

Frame Rate

  • The frame rate mode must be set to Constant

  • 23.98, 25, or 29.97 FPS

  • Based on native frame rate

💡Note: In order to avoid network denial of your creative, all of the components of a video need to be the same frame rate and match the editing timeline before editing or exporting. Multiple frame rates in one creative will trigger a duplicate frame rate issue and your ads will not serve.

🧠 Pro tip: Frame rate is determined when the video is created and exported in the platform you’re utilizing. If you need to adjust your frame rate, please export the original file at the proper frame rate that aligns with our requirements

Size

1080p

Bit Rates

15-30 Mbps

💡Note: Audio is required for CTV creatives to be approved and successfully serve impressions across all of our network partners.

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