To ensure your CTV creatives are successfully accepted into the platform upon upload, please review our video specs below to understand our full requirements. This will ensure that we are serving across all of our premium networks and can continue to reach users where they are most available.
Creative Specifications
Size Ratio
16:9
Resolution
1920x1080 or higher
Length
15 seconds & 30 seconds slots
File Formats
.mp4
.mov
File Size
Max size 4GB
💡 Note: For CTV creatives larger than 200MB, we recommend using our Dropbox upload option for faster and more reliable processing. If you choose to upload files over 200MB directly, please allow a few extra minutes for the upload to complete.
Frame Rate
The frame rate mode must be set to Constant
23.98, 25, or 29.97 FPS
Based on the native frame rate
💡Note: In order to avoid network denial of your creative, all of the components of a video need to be the same frame rate and match the editing timeline before editing or exporting. Multiple frame rates in one creative will trigger a duplicate frame rate issue and your ads will not serve.
🧠 Pro tip: Frame rate is determined when the video is created and exported in the platform you’re utilizing. If you need to adjust your frame rate, please re-export with the correct frame rate mode and upload to the platform.
Size
1080p
Bit Rates
15-30 Mbps
Audio Encoding Format
Advance Audio Codec (AAC)
💡Note: Audio is required for CTV creatives to be approved and successfully serve impressions across all of our network partners.
FAQ
Why is my video upload stuck at 1%?
If your commercial's file size is over 200 MB, we recommend using our Dropbox upload option for faster and more reliable processing.
My video is 30 seconds long—why is it being rejected?
Your commercial must be exactly 15 or 30 seconds in duration. Even a slight difference can cause the video to be rejected. We recommend checking the duration in your editing software and making any necessary adjustments to make sure it meets the requirements before uploading.
My video could not be finalized and was rejected. What does this mean?
This indicates we were unable to process your video due to technical issues. Common reasons include:
Broken frames – Parts of the video may be corrupted or missing.
Missing audio – The audio track might be incomplete or not properly attached.
Time Base Number (TBN) and Frame Rate (FPS) mismatch – These settings must match to ensure smooth playback. A mismatch can cause playback issues like broken frames or audio sync errors, which impact ad quality.
To resolve this, please check your video file for the reasons above, re-export it, and upload to the platform.