If you utilize Adobe Launch as your tag management system, you may install our MNTN pixels directly within the system. To implement the MNTN Tracking Pixel and Conversion Pixel, please follow the steps outlined in the Adobe Launch documentation or follow the abridged steps outlined below.
In this article, we'll cover:
Installing the Tracking Pixel
The tracking pixel will allow you to track user activity across your site to generate audiences based on your first party data and to track Verified Visits after a user has interacted with your ads.
Create a New Rule - Save the rule as MNTN Tracking Pixel.
Add a New Event - Select the Core Extension and the Event Type Library Loaded.
This will allow the MNTN tracking pixel to fire across all pages on the site.
Create an Action - Select the Core Extension and the Action Type Custom Code.
Select JavaScript as the language.
Click the open editor button and paste in the MNTN tracking pixel code.
Save the rule.
Publish the changes.
Installing the Conversion Pixel
The conversion pixel will be used to track your conversion event such as a purchase or sign up. Activity generated from the conversion pixel will be used to both optimize your campaigns and track Verified Conversions that result after exposure to your ads.
Create a New Rule - Save the rule as MNTN Conversion Pixel.
Add a New Event - Select the Core Extension and the Event Type. Set this event to use the same conversion event that is configured on your site.
This will allow the MNTN conversion pixel to fire on the conversion page.
Create an Action - Select the Core Extension and the Action Type Custom Code.
Select JavaScript as the language.
Click the open editor button and paste in the MNTN conversion pixel code.
Save the rule.
Publish the changes.