MNTN Custom Report Builder
The MNTN Custom Report Builder is a visual design tool for custom reports. You're able to use the Custom Report Builder to:
Customize any existing, templated report in the UI.
Create brand new reports from scratch.
Widgets are the foundation of custom reports and allow you to create powerful visuals custom to your needs. Widgets include data points, meters, donut charts, bar graphs, line graphs, and tables.
Follow the steps below to create a custom report:
To begin, select + New Report in the top-left corner of your dashboard.
Once clicked, you'll be prompted to Select a Template.
Blank Template allows you to start entirely from scratch.
Or, select a pre-existing report as a template and customize it from there.
Select the template you wish to work off of, rename it in the top-left corner, then click the blue Create Report button in the top-right.
Once complete, you will be brought to the new report in the My Reports section of your dashboard. You'll then see an Edit Report button on the report, which will allow you to make your desired edits.
Editing Your Widgets
Available Widgets
A widget is the foundation of customization in the MNTN Custom Report builder. It determines how the dataset is presented or visualized. You can leverage the following widgets within the Custom Report Builder:
Widget | Function |
Text | Allows you to add text to serve as headers for organizing your data or to define specific metrics or widgets. |
Data | Allows you to add summarized metrics. Examples include Cost per Completed View, Cost per Visit, Total Verified Visits, Total Conversions, Cost per Acquisition, etc. |
Table | Allows you to visualize your dataset by way of a table. By default, tables will include a summary and detail tab. |
Meter | Allows you to visualize a percentage or measure two values against each other. |
Maps | Allows you to visualize different performance metrics across different geographic regions (Our platform allows for National, State, DMA, and City). |
Pie Chart | Allows you to visualize your dataset by way of the pie chart. This is best utilized when analyzing creative performance. |
Area Chart | Allows you to visualize your dataset by way of an area chart. It combines a line chart and a bar chart to show changes in quantities over your defined date range. |
Line Chart | Allows you to visualize your dataset by way of a line chart. This is best utilized when wanting to analyze a specific data point over your defined date range. |
Bar Chart | Allows you to visualize your dataset by way of a bar chart. This is best utilized when analyzing creative performance. |
Stacked Bar Chart | Allows you to visualize an individual data point's proportional contribution in comparison to a total. |
Combo Chart | Allows you to visualize your dataset by way of a combo chart. |
💡Note: A table's Summary tab details how an individual line item performed over the defined date range. A table's Detail tab presents the table's data day over day across the defined date range.
🧠 Pro Tip: For more information on editing specific widgets, check out the following articles:
Defining Your Widget's Data and Appearance
Data Tab
Once your widget is selected, you'll then need to define the desired dataset via the Data Tab.
Selection | Function | Visualized On | Examples |
Dimension (also seen as Filtering Dimension) | A dataset's qualitative attribute. | All widgets | Advertiser, Campaign, Conversion, Geo, Publisher, TV Network, etc. |
Summarize By | How you would like to summarize the data points when Enable Tabs is off. | Table widget | State, Day, City, etc. |
Metric (also seen as Metric 1, Metric 2) | A dataset's quantitative attribute. | Data, Table, Meter, widgets | Cost per Completed View, Cost per Visit, Total Verified Visits, Total Conversions, Cost per Acquisition, etc. |
Portaling | Portaling allows you to click any data widget on the report to instantly plot that dataset on the widget. (Clicking the dataset again will reset the widget to its default metric). | Maps, Pie Chart, Area Chart, Line Chart, Bar Chart widgets |
|
State | Allows you to select the state you'd like on the Maps widget. | Maps widget | Alabama, California, New York, etc. |
Left Axis | The dataset you'd like reflected on the chart's Y axis. | Area Chart widget | Total Conversions, Total Verified Visits, ROAS, etc. |
Right Axis | The dataset you'd like reflected on the chart's X axis. | Area Chart widget | Total Spend, Visit Rate, etc. |
💡Note: At this time, MNTN reporting only allows for cross-dimensional reporting at the campaign level. We currently do not support filtering by other dimensions such as creative, geo-location, etc.
Appearance Tab
The Appearance tab allows you to further customize the widget's visualization. Depending on the widget type, you could see a combination of the following options within the tab:
Selection | Function | Visualized On |
Light | Dark | This allows you to change the widget's background color - either white or black. | Text widget |
Title | This allows you to change the title of the dataset. | All widgets |
Display Delta: off/on | Based on the date range you select, we will compare the previous period of the same length. Example: A 'last 30 days' report will display the change from the 30 days prior to that. | Data widget |
Show Totals | Adds a line item totaling the column's values. | Table widget |
Enable Tabs: off/on | This removes/adds the Summary and Detail tabs. | Table widget |
Visualization: Normal | (Compact or Minimal) | This allows you to adjust the dataset's size within the widget. | Line Chart, Bar Chart, Stacked Bar Chart, and Combo Chart widgets |
Display Legend: off/on | Allows you the option to add a legend to your Maps widget. | Maps widget |
Hide Zero Values: off/on | Filters out any data from the chart with a value of zero. | Pie Chart, Area Chart, Line Chart, Bar Chart, Stacked Bar Chart, and Combo Chart widgets |
Legend Placement: Bottom | Right | Allows you the option of placing the legend on the right or at the bottom of the widget. | Pie Chart widget |
Quick Look: off/on | Exposes a dropdown menu on the widget that allows you to quickly change the metric being plotted on the chart. | Area Chart, Line Chart, Bar Chart, Stacked Bar Chart widgets |
Sort Metric(s): Off | Asc | Dsc | Allows you to decide how you'd like the dataset ordered:
| Bar Chart and Stacked Bar Chart widgets |
Orientation: Vertical | Horizontal | Allows you to decide the direction in which the bar chart is visualized. | Bar Chart ad Stacked Bar Chart widgets |
Percentage Toggle: off/on | Exposes a toggle on the widget that allows you to quickly view your data as a percentage. | Bar Chart and Stacked Bar Chart widgets |
Limit: Off, 5, 10, 20 | Allows you to decide how many bars are seen in the chart. | Bar Chart and Stacked Bar Chart widgets |
When you're done editing the type of widgets and their specific dimensions and data metrics, you can create any type of visual layout you want by simply moving or re-sizing the widgets to give your report the most ideal look.
🧠 Pro Tip: Need help defining what metrics are needed for your team's business analysis and our capabilities around it? Reach out to the MNTN support team.
Filtering your Custom Report
You also have the ability to filter your widgets using the filter option at the top of the custom report.
💡Note: The filter will only be applied to widgets that have a dataset of the same dimension.
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