The Conversion window is the period of time that a household is eligible for Conversion attribution credit. The Conversion Attribution window opens once a household is confirmed as a Verified Visitor. That household then has a specified window of time to convert on your site in order for MNTN to take Conversion Attribution Credit in our internal reporting. You can learn more about our Cross-Device Verified Visits Attribution Methodology here.
The Default Conversion window is static across your entire account and does not differ based on campaign objective.
The Default Conversion Attribution Window is set at 30 days.
A 30-day Conversion window is the most commonly used conversion window industry-wide by online marketers, as it provides the marketer with a large enough data set to make statistically significant decisions.
🧠 Pro Tip: You can adjust the Attribution Windows for your Conversion Attribution Window. Learn more about adjusting your Conversion window here.