A conversion window is the amount of time that a customer has to complete a conversion after a verified visit is reported in the MNTN platform. More on cross-device verified visits here.

Your account is set to a 30-day conversion attribution window.

A 30-day conversion window is the most commonly used conversion window industry-wide, across online marketers, as it provides the marketer with a large enough data set to make statistically significant decisions.

For an explanation of the terms found in the Conversion Performance, Key Performance Metrics, and other areas in the reporting tab, please see our glossary.