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Block Publishers

Exclude specific publishers from your campaigns to maintain brand safety and control over ad placements.

Taylor Dunne avatar
Written by Taylor Dunne
Updated over 3 weeks ago

Overview

Upon reviewing your Multi-Touch ad placements, we understand that advertisers may have preferences that define which publishers they consider suitable for their brand. That’s why we have a tool directly in the platform that allows you to block publishers in your account.


⚠️ Warning: Constraining audiences through blocklists limits our ability to reach users wherever they’re watching CTV, which can impact reach and performance.

We recommend reaching out to your MNTN Account team to discuss impacts to reach and performance that may come from your blocklists.


Block Publishers

Individuals:

  1. Go to My Account.

  2. Select Publisher Blocklist from the left-hand menu.

  3. Enter the URL you wish to block.

  4. Select Add Domain.

In Bulk:

  1. Go to My Account.

  2. Select Publisher Blocklist from the left-hand menu.

  3. Click the blue Upload Bulk Domains button.

  4. Upload a list of valid domains.

    List Requirements:

    • Only .CSV (comma-separated value) file format is supported

    • Must be a single file column of valid domains with no headers

    • Please exclude special characters (with the exception of - and _) from your file naming convention in the platform

    • CSV file must not include duplicate and previously blocked domains

Remove Blocked Publishers

Individuals:

To remove a domain that has been blocked, select the Trash icon on that line item.

In Bulk:

To delete multiple domains that have been blocked, select the boxes next to the desired domain and then select the down arrow at the top to "Delete Selected".

Additional Information:

  • Publisher blocks will go into effect immediately

  • There is no limit to the number of publishers you can block, but we do recommend working with your MNTN Support Team to ensure you are not limiting reach and performance

  • Publisher blocking is done by domain, so there is no need to enter sub-domains, individual pages of a website, etc.

  • The tool will strip a website when entered, so the removal of any characters outside of the domain name is to be expected (ex. https or parameters appended after the domain)

Quick Answers

Why is MNTN Listed as a Publisher?

We use 3rd party exchanges to serve your CTV ads on publisher sites and provide real-time bidding to ensure we optimize your ad spend. Occasionally, the data for purchased inventory cannot be passed through our exchanges. This occurs when data is passing hands and is an infrequent occurrence.

Why would there be a publisher outside of the USA (example: such as .uk) in the URL?

Although the domains are different countries, you are able to consume content in the USA if a user is interested in these articles.


ℹ️ Note: We only deliver ads to users identified in your target market - the USA. We utilize an audience first approach, so we target your users on the publishers they are actively visiting (with some exceptions given our brand safety structure).


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