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Block TV Networks

Control where your ads appear by excluding specific streaming networks from your campaigns.

Imani Clark avatar
Written by Imani Clark
Updated yesterday

Overview

MNTN allows you to block specific TV networks from your campaigns, giving you greater control over where your ads appear. This feature helps ensure your ads align with your brand's standards and target audience preferences.

⚠️ Warning: Constraining audiences through blocklists limits our ability to reach users wherever they’re watching CTV, which can impact reach and performance.

We recommend reaching out to your MNTN Account team to discuss impacts to reach and performance that may come from your blocklists.

Block TV Networks

At MNTN, we prioritize brand safety by exclusively serving ads on high-quality, Living Room Quality Inventory across a curated selection of trusted TV networks. However, we recognize that advertisers may have unique preferences regarding the streaming channels they consider suitable for their brand.

To support these preferences, MNTN provides a TV Network Blocklist—a flexible tool that allows you to prevent ads from appearing on specific networks. This feature enables you to tailor your campaigns by blocking designated networks either for your account as a whole or for individual campaigns.

Block TV Networks at the Account Level:

Any TV Network blocks set at the Account level will apply automatically to all live campaigns, and cannot be removed from the campaign setting (noted as a "Global" setting). Any additional Campaign blocks will be in addition to the networks that are "Blocked in Global Settings."

📘 Example: In this example, ACC Network, Adult Swim, and A&E are blocked in Global Settings (account-level), while ABC & ABC Local News are blocked for this campaign only.

To do this:

  1. Log in to MNTN.

  2. Navigate to My Account.

  3. Select TV Network Blocklist.

  4. Search for the Network you wish to block.

  5. Under the network, click the toggle to Blocked.

    Your campaign will no longer serve ads on those networks.

Block TV Networks at the Campaign Level:

  1. Under the Campaign tab, navigate to the Campaign from which you would like to block TV Networks.

  2. From the options on the left-hand side, select Advanced Settings.

  3. Select Manual from the menu.

  4. Search for the Network you wish to block.

  5. Under the network, click the toggle to Blocked.

  6. Click Save Changes.

    Your campaign will no longer serve ads on those networks.


Navigate Blocked Networks:

  • In the top left you have the option to filter by TV Network status: blocked and unblocked to quickly view your setup

  • You can use the search bar to source networks you have top of mind

  • The primary view shows you the logos of each network, but you can toggle your view next to the search bar if you prefer a more condensed look

  • Automated vs Manual:

    • The Automated Status means you are allowing MNTN to serve your ads MNTN's Automated Optimization

    • The Manual Status means a Network block has manually been put in place in either the Account Level or Campaign Level.

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