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Blocking TV Networks
Blocking TV Networks

How to block TV Networks and recommended best practices

Taylor Dunne avatar
Written by Taylor Dunne
Updated today

At MNTN, we prioritize brand safety by exclusively serving ads on high-quality, Living Room Quality Inventory across a curated selection of trusted TV networks. However, we recognize that advertisers may have unique preferences regarding the streaming channels they consider suitable for their brand.

To support these preferences, MNTN provides a TV Network Blocklist—a flexible tool that allows you to prevent ads from appearing on specific networks. This feature enables you to tailor your campaigns by blocking designated networks either for your account as a whole or for individual campaigns.

💡Important Note: Constraining TV inventory limits our ability to reach users wherever they’re watching CTV, which can impact reach and performance. We recommended reaching out to your MNTN Account team to discuss any possible impact to reach and/or performance that may come from your TV Network blocks.

How to Block a TV Network - Account Level:

More details on blocking TV Networks can be found here.

  1. Once you're logged into MNTN, navigate to your My Account section

  2. Select TV Network Blocklist

  3. Search for the Network you wish to block

  4. Click the toggle to move the network from the unblocked status to the blocked status

How to Block a TV Network - Campaign Level:

  1. Navigate into the Campaign you would like to block TV Networks for under the Campaign tab

  2. From the options on the left-hand side, select Advanced Settings

  3. Select Manual from the dropdown

  4. Search for the Network you wish to block on the Campaign Level

  5. Click the toggle to move the network from the unblocked status to the blocked status

  6. Save Changes


Navigating the TV Network Blocklist tool

  • In the top left you have the option to filter by TV Network status: blocked and unblocked to quickly view your setup

  • You can use the search bar to source networks you have top of mind

  • The primary view shows you the logos of each network, but you can toggle your view next to the search bar if you prefer a more condensed look

  • Automated vs Manual

    • The Automated Status means you are allowing MNTN to serve your ads MNTN's Automated Optimization

    • The Manual Status means a Network block has manually been put in place in either the Account Level or Campaign Level.

Account (Global) vs Campaign Settings:

Any TV Network blocks set at the Account level will apply automatically to all live campaigns, and cannot be removed from the campaign setting (noted as a "Global" setting).

Any additional Campaign blocks will be in addition to the networks that are "Blocked in Global Settings."

In the above example: ACC Network, Adult Swim, and A&E are blocked in Global Settings (account-level), while ABC & ABC Local News are blocked for this campaign only.

💡Important Note: Constraining TV inventory limits our ability to reach users wherever they’re watching CTV, which can impact reach and performance. We recommend reaching out to your MNTN Account team to discuss any possible impact on reach and/or performance that may come from your TV Network blocks.

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