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Pixel Data Collection
Pixel Data Collection

Learn what the MNTN pixel collects and how it's used

Lauren Reedy avatar
Written by Lauren Reedy
Updated over 3 months ago

Within this article, you will find details about what is collected by the MNTN pixel and its use for each instance.

💡Note: 1st party data collected from your pixel is ONLY used for your campaigns. MNTN is not a DMP and does not utilize your data sets to inform or target your users on behalf of another MNTN customer.

What Data MNTN Collects

MNTN collects non-personally identifiable information from anonymous user interactions with your site or app. All of this data is gathered via the MNTN Pixels placed within your website. The MNTN pixel has two components: the tracking pixel and the conversion pixel.

As it pertains to the MNTN pixel you have placed on your site, below are examples of the type of data we may collect:

Tracking Pixel

This pixel tracks customer shopping behavior and grabs site-specific data on viewed products. It collects data from all pages of the site to understand user behavior and inform our optimization technology. This data is used to power our segmentation tools (audience builder) and dynamic ads (creative ad builder), so that we can serve targeted ads to a group of users based on the last products viewed.

  • Collects homepage, category page, and product-specific information:

    • Product Image

    • Product Name

    • Product SKU

    • Product Price

    • Product Brand

    • Cart Quantity

    • Cart Value

    • Cart SKU

  • Collects Account IDs to properly pass visits to these integrated partners:

    • Google Analytics

    • Rockerbox

Conversion Pixel

This pixel gathers conversion data from your shoppers for the purpose of reporting online conversions. It knows when conversions happen and has the ability to pull in the below variables relevant to the conversion: It tracks conversion activity off purchases, sign-ups, etc. (dependent on your site’s conversion point):

  • Order Amount

  • Order ID

  • Product purchased – if this is how your account is mapped with us

Example information we collect as it most relates to CCPA is the following:

  • Unique User ID

  • IP Address

Pixel FAQs

How is the data used?

  • Tracking Pixel data is used to power the MNTN Retargeting (First-Party) Audience Builder, to personalize dynamic ads, and to track the performance of the MNTN attribution methodology.

Will my data be used to help other campaigns?

  • Only within your specific account within the MNTN platform. Neither you nor MNTN can pass data between accounts.

Do you collect/share PII?

  • We collect data as it pertains to the ability to serve an ad to said user (unique user ID and IP address) however, outside of that collection for a business purpose, no other PII is collected.

How long is the data stored?

  • MNTN stores data collected to provide the Services for a rolling period of two (2) years from the last website visit of our customers’ websites. Reporting data (which does not contain any personal data), is stored for the duration of the contract we have with our customers. Reporting data may be deleted at the customer’s request, and in in all cases two (2) years after termination of the Agreement. If our contract terminates with a customer, MNTN does not further collect or use any information received from the customer.

Will it slow load times on my site?

  • The MNTN pixel loads asynchronously on your site and thus should not impact site load times. Should you be experiencing something of the sort, please reach out via the support portal and our team will review the site setup.

💡Note: You can review on our privacy policy page how MNTN as a service provider uses this type of information as it pertains solely to a business purpose.

💡Note: You can find more info on CCPA on our website.

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