Our pricing model is based on a dynamic CPM (dCPM). You pay for the ads placed on publisher sites and networks, and MNTN keeps a percentage of that for our service.

A dynamic CPM (dCPM) pricing model enables our platform to buy the inventory best suited to your goals across multiple channels. We consolidate the multiple associated fees into a single platform fee that is also dynamic because the buys are constantly shifting to maximize performance.

At MNTN, we do not charge a separate retainer or fee for our services and technology, which includes access to 3rd party audiences, creative suite, performance analytics, ad-serving, cross-device attribution, viewability, and more.

Instead, we take a portion of your overall media spend as a margin, which covers all the features and functionality of our platform.

With a dynamic CPM, our advertisers get premium placements without overpaying for the inventory. The dynamic CPM also fuels our audience-first approach, ensuring we are placing ads in front of eligible users with the highest propensity for a site visit or conversion to your site.

That's why, in MNTN, all you need to do is input your budget and goal, and our technology will optimize to hit or exceed that goal within the budget you’ve provided.

Check out the video below to learn more about our automated optimization engine.