MNTN uses a dynamic CPM (dCPM) pricing model, which means you pay for the ads served on publisher sites and networks. You control how much or how little you want to spend — simply enter your campaign budget and goal in the MNTN platform, and our technology will optimize delivery to hit or exceed your goal within that budget.

All pricing is based on CPM (cost per thousand impressions). With dynamic CPM, our platform continuously optimizes your media buys across channels to secure the best available inventory for your campaign objectives — without overpaying. This includes real-time adjustments as ad prices fluctuate to maximize impact.

Dynamic CPM also supports our audience-first approach by prioritizing high-propensity users — those most likely to visit or convert on your site.

Your campaign budget covers the cost of media placements — actual impressions served on publisher sites. MNTN does not charge separate fees for services or technology. Instead, we retain a portion of your overall media spend as a margin, which supports access to:

As a performance platform, we don’t disclose our margin. MNTN’s business model invests in tools and software that raises ROAS or conversion performance without fees or contracts — we’re confident that if we help you achieve your performance goals, you’ll choose to continue working with us.