Overview

Installing your MNTN pixels is recommended to launch your campaign and collect performance reporting. To get started, watch the video below for an overview of the tracking and conversion pixels:

Data Collection

MNTN collects non-personally identifiable information from anonymous user interactions with your site or app. All of this data is gathered via the MNTN Pixels placed within your website. The MNTN pixel has two components: the tracking pixel and the conversion pixel.

As it pertains to the MNTN pixel you have placed on your site, below are examples of the type of data we may collect:

Tracking pixel:

This pixel tracks customer shopping behavior and grabs site-specific data on viewed products. It collects data from all pages of the site to understand user behavior and inform our optimization technology. This data is used to power our segmentation tools (audience builder) and dynamic ads (creative ad builder), so that we can serve targeted ads to a group of users based on the last products viewed.

Collects homepage, category page, and product-specific information:
- Product Image
- Product Name
- Product SKU
- Product Price
- Product Brand
- Cart Quantity
- Cart Value
- Cart SKU

Collects Account IDs to properly pass visits to these integrated partners:
- Google Analytics
- Rockerbox

Conversion pixel:

This pixel gathers conversion data from your shoppers for the purpose of reporting online conversions. It knows when conversions happen and has the ability to pull in the below variables relevant to the conversion: It tracks conversion activity off purchases, sign-ups, etc. (dependent on your site’s conversion point):

Order Amount
Order ID
Product purchased – if this is how your account is mapped with us

Example information we collect as it most relates to CCPA is the following:

Unique User ID
IP Address

Access MNTN Pixels

You can access your MNTN tracking and conversion pixel installation options anytime by selecting Pixel from within My Account or under the Account drop-down menu at the top right of the platform.

Select the Install button next to the recommended pixel installation method. If this is not the preferred method, please select the Review All Installation Methods link for additional options.

Once the pixels have been installed, click the Submit for Verification button to begin the pixel QA process. The pixel QA process may take up to 3 days. The Contact Email will be notified upon completion.

Pixel Troubleshooting

You can always reach out to the MNTN support team for help with pixels. Some instances you may need help with:

Re-QAing adjustments to your conversion pixel setup. Adjustments could include:
- Changing your primary conversion point
- Adding another conversion point
- Changes to the conversion pixel's order ID or order amount mappings
Re-QAing your pixels after a site refresh
General troubleshooting
And more.

Once a request is sent by way of the in-app Help Center, our team will then work to relay any feedback associated with the need.

Pro Tips

Place your tracking pixel site-wide

When a user lands on your site, tracking their activity and behavior across your site is important, as that information allows you to create powerful site visitor segments. Site Visitor segments are powered by our MNTN Tracking Pixel, so it must be placed site-wide.

Let's walk through a couple of examples to bring this to life.

📘 Example 1	You're an e-commerce site promoting a new product. MNTN's tracking pixel tracks your site visitors who have viewed that product in the last 30 days. Now, you can build a site visitor segment targeting users who have viewed this specific product so you can serve them highly relevant ads.
📘 Example 2	You're looking to improve lead generation. You deem specific pages of your site, like quote information and pricing pages, to be indicative of highly engaged users. Thanks to the MNTN tracking pixel, you can create site visitor segments that target folks who have visited these areas of your site

⚠️ Warning: The Tracking Pixel cannot be placed on international sites, internal sites, or within any iFrames and/or Floodlights.

Conversion point is reachable from your homepage

We're serving your streaming TV ads on our Living Room Quality, non-clickable inventory. Ensure your conversion point is reachable from an organic site visit.

Do not place an MNTN conversion pixel on a unique landing page with UTMs.

This page is only reachable from a direct click. Since we're serving your TV commercials on non-clickable inventory, we will not see any conversions attributed to your MNTN campaign.

Place your conversion pixel on a point easily accessible from your homepage.

This will allow you to track conversions from Verified Visitors™. When considering where to place your conversion pixel, think of an important point of action for your business on your site. This could include a form fill completion, a specific call to action, a purchase, etc.

We generally don't recommend tracking a page view as an MNTN conversion point because the MNTN tracking pixel will track unique site visits, otherwise referred to as Verified Visits™ in your MNTN Reporting Dashboard.

⚠️ Warning: The Conversion Pixel cannot be placed on international sites, internal sites, or within any iFrames and/or Floodlights.

Strategic pixel placement D2C and E-commerce

Goal Type	Recommended Tracking Pixel Placement	Recommended Conversion Pixel Placement
eCPA, CPV, or ROAS	Place sitewide	Place on the Thank You or Confirmation page
eCPA or CPV	Place sitewide	Place higher in the funnel (i.e., Contact Sales, Sign-up, Form fill)
CPCV	Place sitewide	Optional

If your goal is to track New Customer Acquisition, Overall Sales, or Total Conversions, we recommend placing the conversion pixel on the Thank You or Confirmation page that appears after a completed purchase. Make sure the pixel passes important fields such as Order ID, Price, and other relevant details. This setup will enable us to accurately track metrics like ROAS, AOV, and overall Revenue.
If your goal is Driving Net New Traffic, consider placing the conversion pixel on higher events higher in the funnel, such as contact sales, an email sign up, or a quick form fill.
If your goal is Awareness, pixel placement isn’t necessary. The Households Reached and impressions metric will give you the data you’re looking for, without adding a pixel. Keep in mind that you won’t have the ability to track Verified Visits or any other mid to low-funnel metrics.

Strategic pixel placement B2B

Goal Type	Recommended Tracking Pixel Placement	Recommended Conversion Pixel Placement
eCPA	Place sitewide	Place on the Thank You or Confirmation page
eCPA or CPV	Place sitewide	Place higher in the funnel (i.e., Contact Sales, Sign-up, Form fill)
CPCV	Place sitewide	Optional

If your goal is New Lead Generation, we recommend placing the conversion pixel on the Thank You or Confirmation page that appears after a form fill is completed.
If your goal is Driving Net New Traffic, consider placing the conversion pixel on higher events higher in the funnel, such as contact sales, an email sign up, or a quick form fill.
If your goal is Awareness, pixel placement isn’t necessary. The Households Reached and impressions metric will give you the data you’re looking for, without adding a pixel. Keep in mind that you won’t have the ability to track Verified Visits or any other mid or low-funnel metrics.

Use creative that drives customers to conversion

The creative for your streaming TV and Multi-Touch ads should prompt user action. This action is likely your conversion point.

Your TV commercial should showcase where the users should go to reach your site (URL) and what they should do upon reaching your site (CTA). Below, you'll see our TV Ad Best Practices visualized.

Quick Answers

What do I lose without the tracking pixel?

Without it, you won’t see key visit data like Cross-Device Verified Visits. That means:

No visibility into MNTN-driven traffic
No performance-based optimizations — only reach-based goals
No Site Visitor segments for Retargeting
No Last-Touch Verified Visits (so no MNTN data passed to GA4)
No dynamic Multi-Touch ads for your D2C products

What do I lose without the conversion pixel?

Without it, we can’t track what actions users take after visiting your site.

You won’t know if MNTN is driving conversions
We can’t optimize your campaign for performance — only for reach

How is the data used?

Tracking Pixel data is used to power the MNTN Retargeting (First-Party) Audience Builder, to personalize dynamic ads, and to track the performance of the MNTN attribution methodology.

Will my data be used to help other campaigns?

Only within your specific account within the MNTN platform. Neither you nor MNTN can pass data between accounts.

Do you collect/share PII?

We collect data as it pertains to the ability to serve an ad to said user (unique user ID and IP address) however, outside of that collection for a business purpose, no other PII is collected.

How long is the data stored?

MNTN stores data collected to provide the Services for a rolling period of two (2) years from the last website visit of our customers’ websites. Reporting data (which does not contain any personal data), is stored for the duration of the contract we have with our customers. Reporting data may be deleted at the customer’s request, and in in all cases two (2) years after termination of the Agreement. If our contract terminates with a customer, MNTN does not further collect or use any information received from the customer.

Will it slow load times on my site?

The MNTN pixel loads asynchronously on your site and thus should not impact site load times. Should you be experiencing something of the sort, please reach out via the support portal and our team will review the site setup.

Understand MNTN Pixels