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Integrate Rockerbox

Set up your Rockerbox integration and send MNTN campaign spend data for cross-channel performance tracking.

Lauren Reedy avatar
Written by Lauren Reedy
Updated yesterday

Overview

Rockerbox is a third-party marketing analytics platform that helps businesses track and analyze their marketing efforts across various channels. This data empowers marketers to optimize their marketing strategies and allocate budgets more effectively.

Why we use it:

MNTN's integration with Rockerbox allows advertisers to measure MNTN Verified Visits —and the business outcomes they influence—directly in the Rockerbox platform.

With this integration, marketers are able to see comprehensive cross-device performance data within Rockerbox, and truly measure the influence of CTV on a user's path to conversion, right alongside all other marketing channels.

How it works:

MNTN's integration into Rockerbox is simple:

  1. When a MNTN Verified Visit™ occurs, the MNTN tracking pixel will send the visit data directly to your Rockerbox account, via webhook URL.

  2. Rockerbox receives this visit event and verifies that this touchpoint can be attributed to a MNTN campaign. Rockerbox then includes this MNTN touchpoint in the user journey.

  3. From there, Rockerbox will use the visit and impression data to then assign conversion and revenue credit to MNTN campaigns, based on the attribution settings applied to your Rockerbox reports.

How To

Set up the Rockerbox integration

  1. Enable the integration right in your account.

    Simply head to the 'My Account' section, then 'Integrations.' Select 'Connect' for Rockerbox and then add in your Rockerbox Account ID.

    📝 Note: Our automated Rockerbox integration functions with our normal MNTN site pixel (found in your My Account settings, under pixel). Unfortunately, we can not support this integration if you do not plan to use our Javascript tracking pixel on your website.

  2. Next, follow these instructions from Rockerbox to get this integration set-up from their end.

  3. Once your Rockerbox account is integrated, you'll then just need to set-up automated spend reporting from your MNTN account. This will allow you to see metrics like spend, ROAS, and CPA with only a 1-day lag within your Rockerbox account.

View MNTN Performance in Rockerbox

Within the Rockerbox platform, evaluate MNTN data in your Cross-Channel Report (Attribution > Cross-Channel Report), alongside all your other digital channels.

💡 Tip: If you ever need help reading performance across the MNTN and Rockerbox platforms, do not hesitate to reach out to a member of the MNTN Support Team.

  • Compare MNTN performance against your overall efforts, or isolate only MNTN data by typing "MNTN" into the Search bar.

  • Toggle between different attribution models to see the the difference in conversions and revenue.

  • See here for more information on the different Rockerbox attribution models.

  • Toggle between key metrics to see how performance is trending day-over-day.

📝 Note: Keep in mind that spend data will have a 1 day lag, so ROAS and CPA performance will not be updated for the present day.

Understand Rockerbox attribution

Like any other attribution platform, Rockerbox will assign conversion and revenue according to their attribution window and the attribution model selected. Conversely, MNTN will track all conversions and revenue from a targeted household within a 30 day window, following a Verified Visit.

See below for how the different attribution settings in Rockerbox may impact the performance data assigned to MNTN, and therefore result in expected discrepancies between Rockerbox and MNTN.

Rockerbox Attribution Models:

Rockerbox will assign credit to different touch points based on where they land in the user journey or how impactful they were at driving a conversion.

📘 Example: For instance, this may be fractional credit based on how influential a touchpoint was in driving the conversion (modeled multi-touch), or full credit only to the last touchpoint before a conversion (last touch).

See below for each of Rockerbox's default attribution models:

Attribution Model

Definition

Modeled multi-touch (most common)

Allocates fractional credit to each touchpoint relative to it's impact in driving to conversion. This model is built from data specific to each account.

First touch

100% of conversion credit to the first touchpoint in the user’s path

Last touch

100% of conversion credit to the last touchpoint in the user’s path

Even weight

The conversion is split evenly across each touchpoint.

Custom

Advertisers can customize any of these default models to favor some channels over others.

Rockerbox Attribution Window:

With our current integration, Rockerbox assigns a 220 day conversion attribution window following a visit event for MNTN campaigns.

MNTN Performance Ramp-up in Rockerbox:

Keep in mind that ramp up time for MNTN performance in Rockerbox may take longer than other MTA platforms (such as GA). This is due to the longer lookback window assigned to all digital channels. Rockerbox assigns fractional conversion credit (under the default modeled multi-touch) for all marketing touchpoints under this longer window, so for newer channels, it may take some time to ramp-up to expected volume of tracking marketing touchpoints in the user journey.

💡 Tip: MNTN will track all conversions and revenue from a targeted household within a 30 day window, following a Verified Visit. This can differ from some of Rockerbox's attribution models, leading to an expected discrepancy in performance.

Like any multi-touch attribution model, this discrepancy can be very dependent on all the other channels you might be running. For example with Modeled Multi-Touch - if there are many touch-points in the user journey, then the fractional attribution credit will get split up into smaller amounts per channel, potentially leading to a larger discrepancy against the MNTN platform.

Build campaign and creative spend reports

Below, we'll detail how to build a Campaign or Creative spend report within the MNTN reporting dashboard, and how to send this to your Rockerbox email endpoint.

📝 Note: Before you start, make sure you have enabled this setting in your Rockerbox account per their instructions, and that you have generated a custom email endpoint to send the report to. Also take note of the report type you select (Campaign Group or Creative Group).

Campaign Group Spend Report:

In the example below, we will be creating the report for Campaign Group.

  1. Create a New Report, using a Blank template.

  2. Add Widget and select "Table."

  3. Select the pencil icon to edit your new data table (top right-hand corner).

  4. Set up the data dimensions as outlined below:

    • Summarize by = Campaign Group ID, Campaign Name, Day

    • Metrics = Total Spend

  5. Adjust the date range to "Last 7 Days."

  6. Name the Report, then select Save, then Exit.

  7. Schedule this report to automatically send to your Rockerbox email each day.

Creative Group Spend Report:

In the example below, we will be creating the report for Creative Group.

  1. Create a New Report, using a Blank template.

  2. Add Widget and select "Table."

  3. Select the pencil icon to Edit your new data table (top right-hand corner).

  4. Set up the data dimensions as outlined below:

    • Summarize by = Creative Name, Creative ID, Day

    • Metrics = Total Spend

  5. Adjust the date range to "Last 7 Days."

  6. Name the Report, then select Save, then Exit.

  7. Schedule this report to automatically send to your Rockerbox email each day.

    💡 Tip: For additional instructions on how to properly format and upload your spend file to Rockerbox, please refer to the Rockerbox instructions.

Quick Answers

What data does MNTN send to Rockerbox?

  • Rockerbox Account ID

  • Ad Impression Timestamp

  • Visit Timestamp

  • Campaign Name

  • Creative Name

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