What is Rockerbox?
Rockerbox is a third-party marketing analytics platform that helps businesses track and analyze their marketing efforts across various channels. This data empowers marketers to optimize their marketing strategies and allocate budgets more effectively.
Why is MNTN Integrated with Rockerbox?
MNTN's integration with Rockerbox allows advertisers to measure MNTN Verified Visits —and the business outcomes they influence—directly in the Rockerbox platform.
With this integration, marketers are able to see comprehensive cross-device performance data within Rockerbox, and truly measure the influence of CTV on a user's path to conversion, right alongside all other marketing channels.
How Does our Rockerbox Integration Work?
MNTN's integration into Rockerbox is simple:
1️⃣ When a MNTN Verified Visit™ occurs, the MNTN tracking pixel will send the visit data directly to your Rockerbox account, via webhook URL.
💡 Note: More on MNTN's Verified Visit™ attribution methodology here.
2️⃣ Rockerbox receives this visit event and verifies that this touchpoint can be attributed to a MNTN campaign. Rockerbox then includes this MNTN touchpoint in the user journey.
3️⃣ From there, Rockerbox will use the visit and impression data to then assign conversion and revenue credit to MNTN campaigns, based on the attribution settings applied to your Rockerbox reports.
What data does MNTN send to Rockerbox?
Rockerbox Account ID
Ad Impression Timestamp
Visit Timestamp
Campaign Name
Creative Name
How Do I Set Up My Rockerbox-MNTN Integration?
1️⃣ Enable the integration right in your account!
Simply head to the 'My Account' section, then 'Integrations.' Select 'Connect' for Rockerbox and then add in your Rockerbox Account ID.
2️⃣ Next, follow these instructions from Rockerbox to get this integration set-up from their end.
3️⃣ Once your Rockerbox account is integrated, you'll then just need to set-up automated spend reporting from your MNTN account. This will allow you to see metrics like spend, ROAS, and CPA with only a 1-day lag within your Rockerbox account.
💡 Note: Comprehensive instructions for setting up automated spend reporting can be found here.
How Do I Read My MNTN Performance Within Rockerbox?
Within the Rockerbox platform, evaluate MNTN data in your Cross-Channel Report (Attribution > Cross-Channel Report), alongside all your other digital channels.
🧠 Pro Tip: If you ever need help reading performance across the MNTN and Rockerbox platforms, do not hesitate to reach out to a member of the MNTN Support Team!
✅ Compare MNTN performance against your overall efforts, or isolate only MNTN data by typing "MNTN" into the Search bar.
✅ Toggle between different attribution models to see the the difference in conversions and revenue.
✅ See here for more information on the different Rockerbox attribution models.
✅ Toggle between key metrics to see how performance is trending day-over-day.
💡 Note: Keep in mind that spend data will have a 1 day lag, so ROAS and CPA performance will not be updated for the present day.
Expected Performance Data Discrepancy Between MNTN and Rockerbox
Like any other attribution platform, Rockerbox will assign conversion and revenue according to their attribution window and the attribution model selected.
Conversely, MNTN will track all conversions and revenue from a targeted household within a 30 day window, following a Verified Visit.
See below for how the different attribution settings in Rockerbox may impact the performance data assigned to MNTN, and therefore impact the discrepancy between Rockerbox and the MNTN platform
Rockerbox Attribution Models:
Rockerbox will assign credit to different touch points based on where they land in the user journey or how impactful they were at driving a conversion.
🔍 Example: For instance, this may be fractional credit based on how influential a touchpoint was in driving the conversion (modeled multi-touch), or full credit only to the last touchpoint before a conversion (last touch).
See below for each of Rockerbox's default attribution models:
Modeled multi-touch (most common): Allocates fractional credit to each touchpoint relative to it's impact in driving to conversion. This model is built from data specific to each account.
First touch: 100% of conversion credit to the first touchpoint in the user’s path
Last touch: 100% of conversion credit to the last touchpoint in the user’s path
Even weight: The conversion is split evenly across each touchpoint.
Custom: Advertisers can customize any of these default models to favor some channels over others.
Rockerbox Attribution Window:
With our current integration, Rockerbox assigns a 220 day conversion attribution window following a visit event for MNTN campaigns.
💡 Keep in mind: MNTN will track all conversions and revenue from a targeted household within a 30 day window, following a Verified Visit. This can differ from some of Rockerbox's attribution models, leading to an expected discrepancy in performance.
Like any multi-touch attribution model, this discrepancy can be very dependent on all the other channels you might be running. For example with Modeled Multi-Touch - if there are many touch-points in the user journey, then the fractional attribution credit will get split up into smaller amounts per channel, potentially leading to a larger discrepancy against the MNTN platform.
WHERE TO GO NEXT:
Setting up Automated Spend Reporting from MNTN to Rockerbox