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Filtering Reporting Data
Filtering Reporting Data

Learn how to filter reporting data in MNTN to refine and analyze your performance insights.

Tori Cipollone avatar
Written by Tori Cipollone
Updated over 5 months ago

Our enhanced reporting filter allows you to refine MNTN reports across multiple dimensions and focus on hyper-granular insights, informing smarter decisions that improve performance.

Using this new enhanced filter tool, you can filter your templated and custom reports by all default reporting dimensions. You can also simultaneously apply multiple different dimension filters to pivot your data on a granular level to achieve multi-dimensional reporting.

How to use the Reporting Filter

Using our enhanced reporting filter is simple. You can filter by the following dimensions within your selected report: Advertiser, Marketing Objective, Channel, Campaign, Creative, Ad Size, TV Network, Publisher, State, DMA, and City.

1️⃣ Click on the "Filter" icon on your chosen report to open up the filter panel

2️⃣ To expand the filterable dimensions, click the "+" button next to the dimension name

3️⃣ Select the data you want to filter the report by across multiple dimensions as needed. You can filter the report by creative assets, geo locations, TV networks, and more.

4️⃣ Click the "Apply" button to filter the data by your selections.

You can leverage the enhanced filter option across the Advertiser, Campaign, Creative, Ad Size, Marketing Objective, Channel, TV Network, Publisher, Site Impact, State, DMA, City, and Custom reports.

Note: Enhanced filtering is not available for the Incrementality Dashboard and the Audience Segment Report.

Common Reporting Filters

Viewing your performance reporting by multiple dimensions is simple with the ability to apply multiple filters at once. Read below for our most common use cases for filtering your data for granular insights.

How to Filter Reporting by Campaign, Creative, and Ad Size

  1. Click the Filter button

  2. Select your Campaign filter

  3. Select your Creative filter

  4. Select your Ad Size filter

  5. Click Apply

How to Filter Reporting by Campaign and Geo

  1. Click the Filter button

  2. Select your Campaign filter

  3. Select your State, City, and/or DMA filter

  4. Click Apply

How to Filter Conversion Reporting by Geo

  1. Go to the Campaign reporting table

  2. Click on the "Conversion Detail" tab

  3. Click the Filter button

  4. Select your Geo filter

  5. Click Apply

Archived Data Report

Data before January 1, 2023, is no longer available within your templated or custom reports and cannot be filtered using the enhanced reporting filters tool because of a new data model upgrade. If you need to view or download data before January 1, 2023, you can use the new "Archived Data" report.

The "Archived Data" report will provide your data in a table format, which can be downloaded as a CSV, XLSX, or JSON file. You will be able to see summarized data or detailed data across all of the default-templated reports. You can use the date picked located on the table to select your desired date range.

Important: Filters will not be available on Archived Data.

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