Executive Ads let your teammates see your TV commercials while streaming their favorite shows at home. Simply opt a user in, and they’ll be eligible to see your ad on MNTN’s premium networks.

Here's what you need to know about this feature and how it benefits you:

What Are Executive Ads?

Executive Ads are designed to give your team a firsthand look at their work. With Executive Ads, all MNTN Prospecting campaigns are automatically set up to serve commercials to your team members and executives if eligible. This feature is provided at no additional cost, and MNTN won’t include actions taken after your teammates view Executive Ads, such as site visits or conversions, in performance reports.

There are three ways you can opt into Executive Ads:

By logging into your MNTN account
By clicking on a creative or reporting link sent from your MNTN account
By accepting an invitation to receive Executive Ads while at home

💡Important Notes:

Executive Ads are only available for Prospecting campaigns.
Not all team members who are eligible for Executive Ads will receive them based on household availability on streaming TV

How Executive Ads Work

Identification: MNTN identifies the hashed IP addresses of users eligible for Executive Ads.
Anonymization: These IP addresses are anonymized to maintain user privacy.
Audience Targeting: The anonymized users are automatically added to your Prospecting campaign’s audience.
Ad Serving: These users become eligible to receive your MNTN ads at no cost.
No Attribution: MNTN does not apply attribution credits for any actions taken by a household that receives Executive Ads.

Managing Executive Ads

The MNTN Portfolio Admin can manage Executive Ads settings within the Executive Ads Dashboard. To navigate to the dashboard, follow the steps below:

✅ Select your account in the upper right-hand corner of the MNTN UI and choose the My Account drop-down.

✅ In the My Admin toolbar, select the section labeled Executive Ads.

💡 Important Note: This view manages users who have been invited to receive Executive Ads through the Executive Ads dashboard. If you or your teammate is eligible for Executive Ads through the other two methods, logging into your account or clicking on an MNTN link, your information will not appear in this list.

Inviting users

Account admins can invite new users to receive executive ads by adding a single user or uploading a bulk user list into the dashboard. Once invited, users will receive an email invitation where they can opt into receiving executive ads while at home.

New User Type	Instructions	Formatting
Single User	Click the "+New User" button Select the Single User Option Input the user's First Name, Last Name, and Email Address Click 'Add'	First Name, Last Name, and Email address input into the form fields
Bulk User Upload	Click the "+New User" button Select the Bulk User Upload option Upload your email list as a .csv file to add users to your Executive Ads	All files must be .csv All files must contain 2 columns Column 1: First and Last Name Column 2: Email Address

Important Note: Users should only accept the invitation when they are home, or where they watch streaming TV.

Managing users

User Status

You can filter by "User Status" within the Executive Ads dashboard. Read below for the different status types and what they mean.

Status	Definition
Active	An existing user who is currently eligible to receive Executive Ads
Inactive	A user who has opted out of Executive Ads and is no longer eligible to receive Executive Ads
Pending	A user who has received an invitation to join Executive Ads but hasn’t opted in yet

Modifying Users

To modify access for your Executive Ads users, click the three dots next to the user's status. To adjust access for multiple users, select the checkboxes for the users you want to modify, then click the three dots. There are several options to choose from:

User Action	Definition
Edit User	Update contact info of an existing user (email and name)
Delete	Remove the user from Executive Ads and the Executive Ads Dashboard
Deactivate	Disable User from Executive Ads
Reactivate	Re-Enable Executive Ads Eligibility

How To Turn Off Executive Ads

If you no longer wish to receive Executive Ads, you can remove them through one of the methods below:

Account Level: To remove Executive Ads for all active users in the dashboard, simply toggle off the feature in the top right corner
User Level: If you would like to remove an individual or subset or users you can deactivate a user

Frequently Asked Questions

Do I have to pay for Executive Ads?
No, Executive Ads are provided as added value and come at no extra cost.

How often will I see my Executive Ads?

While we don't have an exact estimate for how often your Executive Ads will be served, seeing your ads at a higher frequency than your account averages is normal. Seeing your Executive ads at a higher cadence can occur since Executive Ads are served to a small, specific audience (your team and those interacting with your MNTN links). Because the audience is limited, the frequency of ads may be higher compared to broader audience campaigns.

Can I limit the frequency of Executive Ads?
Currently, there is no option to limit the frequency of Executive Ads. If this is a concern, please contact your MNTN support team for further assistance or to discuss alternative solutions.

MNTN's Executive Ads Feature