At MNTN, we offer a feature called Executive Ads, which allows your team to see their own commercials in action. You may notice that you’re seeing your ads more frequently lately; here's what you need to know about this feature and how it benefits you:
What Are Executive Ads?
Executive Ads are designed to give your team a firsthand look at their work. With Executive Ads, all MNTN Prospecting campaigns are automatically set up to serve commercials to your team members and anyone who clicks a link from your MNTN account, such as a report. This feature is provided at no additional cost, and no attribution credits are applied for any actions taken by these users.
How Executive Ads Work:
Identification: MNTN identifies the hashed IP addresses of users who log into your MNTN account or click through a link sent from your MNTN account.
Anonymization: These IP addresses are anonymized to maintain user privacy.
Audience Targeting: The anonymized users are automatically added to your Prospecting campaign’s audience.
Ad Serving: These users become eligible to receive your MNTN ads at no cost.
No Attribution: MNTN does not apply attribution credits for any actions taken by a household that receives Executive Ads.
💡Important Notes:
Executive Ads are only available for Prospecting campaigns.
Not every team member and executive will necessarily see your ads, but they are eligible to be included if they have logged into the MNTN Platform or opened MNTN links from the Platform, like Creative and Reporting link.
Frequently Asked Questions
Do I have to pay for Executive Ads?
No, Executive Ads are provided as added value and come at no extra cost.
Which team members will see Executive Ads?
Any user who logs into your MNTN account or interacts with a link from your MNTN account could be eligible to receive your ads, but there is no guarantee that every user will receive Executive Ads.
How often will I see my Executive Ads?
While we don't have an exact estimate for how often your Executive Ads will be served, seeing your ads at a higher frequency than your account averages is normal. Seeing your Executive ads at a higher cadence will occur for a couple of reasons:
Audience Size and Frequency Caps: Executive Ads are served to a small, specific audience (your team and those interacting with your MNTN links). Because the audience is limited, the frequency of ads may be higher compared to broader audience campaigns.
No Frequency Capping: Executive ads do not have frequency caps. This means that once someone is included in the audience, they may see the ads more often.
Can I turn off Executive Ads?
Yes, you can. Contact your MNTN support team, and they will assist you with disabling the feature.
Can I limit the frequency of Executive Ads?
Currently, there is no option to limit the frequency of Executive Ads. If this is a concern, please reach out to your MNTN support team for further assistance or to discuss alternative solutions.