Leveraging MNTN’s Audience Budget Planner

MNTN’s Audience Budget Planner is a tool designed to help you plan your campaign investment to maximize performance alongside your MNTN Matched Keywords audience.

Here’s how it works:

➡️ After adding your MNTN Matched Keywords audience and budget to your campaign, MNTN’s Audience Budget Planner will show you how much you can spend against your high intent, medium intent, and max reach audiences to maximize performance.

➡️ This tool is flexible and allows you to view different audience engagement scenarios based on different campaign budgets.

For example, you may see that your initial budget entry will target 20% of your high-intent audience. You can then use our planning tools to see the level of investment required to target 100% of your high-intent audience.

🧠 Remember: No matter what your budget is, it will always be applied to your highest intent audience first — so you’re always optimizing your campaign to achieve the best possible results.

Best Practices:

⭐️ To start, adjust your budget to match 100% of your high-intent audience (or as much of it as your budget allows). We recommend targeting the entirety of this audience to maximize performance.

⭐️ After you’ve targeted your entire high-intent audience, most advertisers increase their conversions and revenue further by targeting their medium-intent audience. We recommend increasing it in increments until you’ve maximized the conversions and revenue you can generate while achieving your KPI goals.

⭐️ If you would like to extend additional reach and build brand awareness today — that’ll translate into performance tomorrow — we recommend expanding your budget further to engage your Maximum Reach audience.

⭐️ Want to adjust the sizes of your audience categories? Simply add or remove keywords, and our system will automatically adjust the size of each category.