The General Data Protection Regulation (GDPR) came into effect on May 25, 2018.
One of the key steps we have taken to help you be compliant is adding two new parameters to the ad request: ‘gdpr’ and ‘gdpr_consent’. Now, when you collect consent from users, you can transfer the information as to whether they are subject to GDPR and whether they consent or not. To ensure a smooth transition, we suggest you update (or integrate for the first time) our new, fully GDPR compliant SDK as well as your SDK adapters.
We recently held an online Q&A session on GDPR with our external and in-house counsel. Listen to a recording of the session.
Please note that we are an official vendor of the IAB global vendor list – our ID is: 311.