Affiliate marketing can be challenging, especially when dealing with traffic from social media platforms like Facebook. Many publishers face a common issue: Facebook doesn’t allow targeting by mobile operator, making it difficult to run mobile subscription (mVAS) campaigns effectively.
This limitation is especially problematic for mVAS offers, which often require strict targeting by operator. For instance, in high-performance markets like Nigeria, operators such as MTN, Airtel, and GLO play a critical role in campaign success.
The Problem
For a long time, publishers had two suboptimal choices:
Using a generic smartlink: While this solution ensures traffic is monetized, publishers have no control over where the traffic is directed.
Direct linking to a single offer (e.g., NG MTN): This approach risks losing traffic from users on other operators (e.g., Airtel or GLO).
Both options result in missed opportunities and revenue loss.
The Solution
At Mobidea, we’ve developed and tested a game-changing solution: custom smartlinks tailored to your needs.
Here’s how it works:
We collaborate with you to identify the top 3-4 offers for your target country and all major operators.
We create a dedicated smartlink that includes only these selected offers.
The smartlink automatically detects the user’s operator and redirects them to the appropriate offer.
For example, if your focus is Nigeria, your custom smartlink could be configured to include MTN, Airtel, and GLO offers. This ensures every click is maximized, with no wasted traffic.
Why It Works
Our tailored smartlinks empower publishers to:
Optimize traffic from Facebook: Monetize users effectively despite the lack of operator targeting.
Increase ROI: Direct traffic to the best-performing offers for every operator.
Save time and effort: Focus on scaling campaigns instead of juggling multiple setups.
Let’s Work Together
If you’re looking to take your Facebook traffic to the next level, let’s connect! Our senior Account Managers Daria and Francisco can help you test and optimize your campaigns with our custom solutions.
📱https://t.me/FrJCG
Let’s turn your traffic into profits!