Single Offers vs Smartlink

If the offer you’ve picked stops working for you, you can be more proactive.
You can understand what’s wrong and act accordingly, usually by pausing your traffic.
This means that you don’t need to wait around to find out what the algorithm is gonna offer you as a replacement and whether or not you’ll lose revenue.

There are plenty of offers available on the market.
Quite a few of them have a very high eCPM and, as seems obvious, not all of these will be discovered by CPA networks and later integrated into algorithms.

So, if you’re a lucky guy, you might be able to find that special offer with an outstanding performance, driving all your traffic to it in order to earn that sweet cash.

In order to offer you the best solution for your traffic, an algorithm needs to get stats.

That means that, every day, there’s a random part of traffic used on testing existing offers as well as new ones.

Due to the fact that this traffic test is random, your traffic may also be a part of it.

That basically means that a small part of your traffic may end up landing on the test offers with low performances, making you lose money.

Sometimes, the best offer from your algorithm is giving you less money than the second best.

Even so, the algorithm will continue driving your users to the offer it considers as the best.

That doesn’t happen with single offers.

That means you’re more flexible, being able to choose the offer which works best for your traffic,even when it shows lower results when compared to other ads.

This isn’t exactly a big secret:

The type of banner has a direct influence on the conversion rate and the eCPM.

When you’re using the algorithm, you have to use generic banners which will basically suit every offer from the selected segment.

On the other hand, when you use single offers, you can put some more time and creativity into your banners, making sure to adapt them to your offer.

With a customized banner, the probability of someone clicking on your banner and converting could be higher.
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Time, as they say, is money.

The more time you spend searching for the best offer for your particular traffic, the less time you spend actually earning money.

With the algorithm, you know you’ll start getting results straight away, without having to waste precious time.

You’ll care exclusively about traffic optimization as business professionals will be masters of offers optimization.

You’ll have one single link that can be used for all campaigns – with different country/operator/os targeting.

This link will automatically detect your users’ profile, showing you the best offer available for this specific profile.

This option is user-friendly.

The probability of connecting a wrong offer with a campaign that has the wrong target is minimal.

You won’t have to spend tons of cash testing each and every offer available on the market tochoose the ones that are perfect for your traffic.

Why? Because when you use a global link of algorithm, you’ll be certain that there have been hundreds of offers already tested for you.

The money and resources spent aren’t yours.

Indeed, there’s an affiliate network spending their money on daily tests and spending their time searching for new offers.

By using an algorithm, you’ll be investing only in getting big volume of quality traffic, while the best offers will be already picked.

In addition, you won’t have to waste time on a continuous search.

With this option, you’ll be sure to always have a back-up plan, even if your best offer fades away and ceases to give you the cash you were used to getting.

I strongly recommend to check our webinar when you find find out more details!
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