We have created two sliders for All Time Popularity and Currently Trending to define the performance of an ad.
Here are the primary differences between the two parameters:
All Time Popularity
Measures the performance of an ad over its entire lifetime.
Higher value means better.
This quantity can only increase with time.
A value of 11 means that the ad had no traction.
Bottomline: If you want to know the performance of an ad over long time period, use this parameter.
Currently Trending
Measures the performance of an ad in recent few weeks.
Higher value means better.
This quantity can increase or decrease depending on the ad's recent performance.
A value of 10 means that ad never had any traction in its lifetime. A value of 11 means that the ad had traction in the past. A value >11 means the ad has traction currently.
Bottomline: If you want to know if the ad is performing well in the past few days, use this quantity.