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What is difference between All Time Popularity and Currently Trending?

João A. avatar
Written by João A.
Updated over 5 years ago

We have created two sliders for All Time Popularity and Currently Trending to define the performance of an ad.

Here are the primary differences between the two parameters:

All Time Popularity

  • Measures the performance of an ad over its entire lifetime.

  • Higher value means better. 

  • This quantity can only increase with time. 

  • A value of 11 means that the ad had no traction.

Bottomline: If you want to know the performance of an ad over long time period, use this parameter.

  • Measures the performance of an ad in recent few weeks. 

  • Higher value means better. 

  • This quantity can increase or decrease depending on the ad's recent performance.

  • A value of 10 means that ad never had any traction in its lifetime. A value of 11 means that the ad had traction in the past. A value >11 means the ad has traction currently.

Bottomline: If you want to know if the ad is performing well in the past few days, use this quantity.

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