Rule-based optimization allows you to make dynamic campaigns that adjust and optimize according to the rules you set.
This allows you to spend less time optimizing while still ensuring the same performance and profits.
Please note, this feature is only available for those tracking conversions.
You can create and edit your custom rules from the Create Page. The rules are broken down into flexible IF-THEN statements. For some rules to get you started, check out our Winning Rules.
For example:
IF a supply has more than $10 spent & the CTR is lower than %1 Within 24h THEN pause supply Every 4h.
Our algorithm will then look, every four hours, at all the sources matching both of the if conditions (supply has more than $10 spent and a CTR lower than 10%) within the last 24 hours, then it would go and pause of all of the feed matchings that criteria.
How to create new rules?
Head to the Create Page.
Find the Automatic Rules section and click the new rule button.
Select a rule item
(This is what the rule will be applied to.)
Offer
Supply
Freshness
2. Select 1st conditional statement with defined its value
(This determines whether the action can be implemented.)
ROI
CPA
Clicks
Deliveries
Conversion
Won Rate
CTR
Conversion Rate
Spent
3. Set a logical condition for the formula and set a value
Lower
Higher
4. Select 2nd conditional statement with defined its value
(Both conditions must be met before the action can be executed.)
ROI
CPA
Clicks
Deliveries
Conversion
Won Rate
CTR
Conversion Rate
Spent
5. Set a logical condition for the formula and set a value
Lower
Higher
6. Add Another condition
(You can create more precise rules by adding more conditions. You can add as many as you need.)
7. Set the timeframe - Within
(This is how far back the computer will look.)
Within Today
Within 1h
Within 2h
Within 4h
Within 24h
Within 48h
Within 72h
8.Define the following action after the conditions have been met
(All but Pause require you to set a cap [up to 50%] which can be used to limit the amount of change to your campaigns.)
Pause
Decrease Bid
Increase Bid
Increase Budget
(If you decrease your bid don't use negative numbers for your values.)
9. Set the frequency of checks - Every
(This is how often our computers check for these conditions.)
Every 30m
Every 2h
Every 4h
Every 6h
Every 12h
Every 24h
10. Rule Stats
(This will tell you how many times a rule has checked and from those applied. You can also enable and disable the rule.)
11. Save as template
(Name and save your rules to easily use them on your other campaigns.)
Check out our Winning Rules to get more ideas on how to shape your automatic rules.