Automatic Optimization is a powerful tool that can save you countless hours of optimization but if you aren't writing your rules correctly they can actually do more harm than good.
Below are our best practices guide and tried & tested automatically rules to help inspire you when you are creating yours.
Best practices
It is important to keep in mind that the first condition should always be spent because this ensures that there have been enough clicks to properly optimize.
We also recommend that when testing a new rule that you check to see how much traffic has been cut off because it is easy to accidentally cut off too much.
Use spent, conversions and ROI to automatically pause poor-performing offers.
Use spent, conversions and ROI to automatically blacklist poor-performing supplies and user age groups.
Use spent, conversions and ROI to automatically blacklist poor-performing supplies.
Use win rate combined with spent or ROI to increase the bid on high-performing supplies.
Use spent, conversions and ROI to decrease the bid on poor-performing supplies.
Normally, you want to use shorter time frames for pausing offers and longer time frames for blacklisting supplies.
Winning Automatic Rules
IF Campaign Spent is Higher than 5x your payout
& ROI is Lower than -40%
Within 24h Then Pause Every 2h
IF Campaign Conversions are Lower than 1
& Spent is Higher than 2x your payout
Within 48h Then Pause Every 30min
IF Supply ROI is Higher than -25%
& Spent is Higher than 1x your payout& Won Rate is Lower than 25%
Within 24h Then Increase Bid .003 up to .050 Every 2h
IF Supply Spent is Higher than 2x your payout
& ROI is Lower than -25%
Within 48h Then Pause Every 2h
IF Supply Spent is Higher than 2x your payout
& Conversions are Lower than 1
Within 48h Then Pause Every 2h
IF Freshness Spent is Higher than 2x your payout
& ROI is Lower than -25%
Within 48h Then Pause Every 2h
IF Freshness
Spent is Higher than 1x your payout
& ROI is Higher than 50%
& Won Rate is Lower than 25%Within 48h Then Increase Bid 0.003 up to $.05 Every 2h
IF Freshness Spent is Higher than 2x your payout
& Conversions are Lower than 1
Within 48h Then Pause Every 2h
If you have any suggestions or think you have a winning formula, please let us know!