You can also run Pop Ads campaigns in Mobidea Push.
Keep reading to learn everything you need to know to create your first Pop Ads campaign.
But first, what are Pop Ads?
Pop Ads trigger a new browser tab, either on top of the page you’re visiting (pop-ups) or opened in its background (popunders).
The landing page you're advertising is directly displayed on the new browser tab, and this happens when the user clicks anywhere on the main page.
Pop Ads are easier and cheaper to implement than other formats, so they're a very good option for testing your offers.
This ad format comes with all targeting options and is available for all devices!
The things you need to know:
Which are the available GEOs?
Currently, there are 6 GEOs available, all Tier 1: US, JP, GB, FR, AU, DE. Pop-ups are still on beta testing and that's why we want to narrow the potential
GEOs, for now.
Eventually, it will be possible to run pops worldwide!
What's the pricing model?
The pricing model for this new ad format is CPC.
What's the minimum CPC?
The minimum CPC is $0,001 but the recommended bid will always appear below the bid selection, and it's, naturally, different for each GEO.
Why don't’ you see deliveries?
Deliveries are non existing in Pop Ads, so you should not see them!. Only bids and clicks are displayed.
Why is my CTR 0%?
For the same reason: CTR is clicks/deliveries, and there are no deliveries, so the system understands that CTR is 0. Unlike other formats, CTR does not apply in Pops.
Which campaigns work best with Pop Ads?
You can run all types of verticals on Pop Ads, but the ones that proved to run especially well with this ad format are utilities and betting.
Now you know your stuff, so let’s run some Pop Ads:
In order to run Pop Ads, you must select the format in "campaign creation".
The campaign setup is easy to implement and all targeting options are available, including the advanced targeting ones.
If you have any queries or any further details, just get in touch with your account manager who will be happy to assist you or via live chat!