What elements are not allowed in Mobidea+?
1 - Images must not be poor quality or contain misleading images and empty pages.
2 - All Brand logos or brand references are not allowed
It is not accepted to use any brand logo, or brand reference included, any logo already created and officially patented.
It is not allowed to put images that are easy to guess to which interface is, even changing its colors.
It is not allowed to create campaigns where there is a statement that promoted offers are provided on behalf of the brand.
*These are well-known brand logos, although you cannot use any brand logo even if it doesn't appear in the image above.
3 - Scary Offers (especially for Anti-Virus and Software offers)
It is acceptable to use any information in creatives, texts and landing pages about possible viruses, potential threats, file damage etc.
Allowed examples: "Do you want to know if your PC is working slow?" "Would you like to remove junk files?" "You might have viruses?" "Your computer might be infected."
It is Unacceptable to threaten/scare the user about viruses in their device.
Not allowed examples: "Scan system to fix all the problems that slow down this PC" "System warning: Remove junk files by clicking here" "Browser failed to load/open the video/page” "Clear your device memory to solve this problem and increase your phone’s speed" "Update required, You have 5 viruses" "Your computer/device is infected" "Download to continue watching."
Alerts in the form of a number or warning cannot be used. You cannot suggest that the user has X viruses, X gifts, or X message(s).
4 - Phishing Offers
It's not allowed messages with statements about claims they have won something or received significant and substantial gifts. It is allowed to say that they can win a gift if they register or perform an action.
It's not allowed messages about crediting/transferring funds.
It's not allowed messages where the users are asked to send/add credit card details to claim a gift.
You cannot simulate buttons in creatives.
Examples:
Not allowed examples: "You won an iPhone" "X amount of money was credited to your account."
Allowed examples: "You might be the winner of an iPhone" "money" "you won a gift" "coupon certificate".
Others:
Automatic downloading is prohibited (without a click)
Push notification campaigns with prelanders and landing pages focused on collecting subscribers are not accepted.
Tech support offers are not allowed
Use of celebrities’ names and pictures
Political Advertisement
Reselling our traffic through our direct link campaigns is prohibited.
5 - Prohibited Products and Services
Explicit content or Pornography
Nutra vertical
Sex products
Dating Adults
Dating Mainstream
Offensive or hateful Content
Sale of illegal goods or substances
Illegal drugs, alcohol, or tobacco
Malware, phishing, or other malicious software
Fraudulent technical support
Auto-downloading software
Promotion of politicians or celebrities without their consent
Imitation of large corporate entities
6 - Prohibited Image Content
Nudity (full or partial)
Sexual images including Intercourse, genitals, masturbation, and sexual toys
Provoking or shocking images
Weapons
Graphic content including violence, gore, or death
Trademark infringement including brands and logos
Phishing offers
Fraudulent images of system or site warnings
Politically, religiously, or culturally offensive content
Images of celebrities or politicians without their consent
Visual imitation of large corporate entities
7 - Prohibited Text Content
Provocative or sexual language
Offensive, aggressive or violent language
Text imitating system or site warnings
Fraudulent technical support messages
Phishing messages
Fraudulent messages from postal services
Fraudulent political messages
Names and messages from celebrities or politicians without their consent
Imitation of large corporate entities
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