We're often integrated with our affiliates by S2S integration (Server to Server) Postback. Postback tracking is the information exchange between two servers when a conversion event happens. It is typically used to send conversion data between the advertiser, affiliate network, publisher, and tracking platform. This article will explain how to understand postback tracking and how it's used.

A postback is the information exchange between two servers when a conversion event happens. It is sent from the server of the advertiser or affiliate network to the server of the publisher. The postback is then tracked by the receiving party.

Postbacks are used to send information about conversion events to the Publisher's own server or the tracking platform they use. This information can include the customer name, transaction amount, customer IP address, etc.

In case you want to use Mobidea's Tracking tool plus Voluum, AdsBridge, Bimob, Binom, RedTrack or ThriveTracker, you can use the domain of your account there and all the tracking will be done automatically between Mobidea and that specific tracking solution.