EPC stands for Earnings Per Click and shows how much money you are earning for each click your affiliate link receives. Essentially, EPC measures the average amount of revenue generated from a single click.

Are you wondering why it’s important to calculate EPC? Knowing your EPC will help you get a better understanding of how your traffic and affiliate offers are performing together. The simplest way to calculate your EPC is to take the total amount of commission you’ve made and divide it by the total number of clicks you’ve sent to an offer.

commission / # of clicks = EPC

To illustrate how this works here is an example:

You have earned $25,000 in commissions from your affiliates over the past month.

You’ve also received 2,500 clicks on your offers.

Thus, your EPC is $0.10 or 10 cents per click.

As an affiliate marketer, there are a lot of different data points that you can analyze to determine how well your traffic is converting. So why is EPC so important for affiliate marketers? It’s because EPC is a metric that you can track at any time and any day.

You don’t have to wait until the end of the month or even the end of the week to see how well you’re doing. You can also view it over longer periods of time, like a month or a year. So EPC is the perfect metric to use to help you analyze how well your traffic is converting for a particular offer.

With understanding EPC, you can gain insights into how best to allocate your resources and strategize your affiliate marketing efforts, allowing you to maximize your returns.

EPC is an incredibly useful metric that helps affiliate marketers measure the success of their campaigns in real-time. By utilizing this metric, and following the tips outlined above, you are sure to increase your earnings, and take your affiliate marketing success to the next level.