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Which tokens are to be used on tracking URL

Daria avatar
Written by Daria
Updated over a year ago

Postback in affiliate marketing

Postback in affiliate marketing is a mechanism for transmitting conversion data (usually sales or actions you want to track) from an affiliate partner platform or advertising network aggregator back to affiliates (publishers) for accurate tracking and payment of their commission for the conversions generated.

Here's how it works:

  1. Creation of a Tracked Link: Affiliates are provided with unique affiliate links that they use to promote the advertiser's products or services. These links contain unique identifiers such as click ID or other tags.

  2. Click and transition: The user clicks on the affiliate link and goes to the advertiser’s website. At the moment of this click, data such as the click ID is captured and stored.

  3. Conversion: If a user takes a desired action, such as making a purchase or filling out a form, that information is also recorded. For example, the advertiser can send a postback request to the affiliate's server to report a conversion.

  4. Postback: Postback is an HTTP request sent by the advertiser server to the affiliate server. This request contains conversion data such as click ID and conversion cost. The affiliate accepts this request and records the data in their system.

  5. Commission Calculation: Based on the data received from the postback, the affiliate platform determines the commission that the affiliate should receive for the generated conversions.

  6. Commission Payment: The affiliate is paid a commission in accordance with the terms of the affiliate program.

Postback is important to ensure accurate conversion tracking and fair payment to affiliates for their affiliate marketing efforts. This mechanism also allows advertisers and affiliates to monitor the performance and effectiveness of their campaigns and make more informed decisions to optimize their marketing efforts.

So what are Tokens?

Tokens are pieces of information used to help you optimize and analyze your campaigns on Mobidea. They can carry a data point, such as an External ID, Money, Website ID or Placement, that you can use to generate more detailed reporting for your campaign.

There are only 2 URLs that need to be configured to set up postback:

  1. Postback URL

  2. Offer URL

Each of the URLs has its own mirror tokens. Let's take a look at both URLs tokens.

Postback URL Tokens

  1. {{EXTERNAL_ID}}: This is a mandatory token used to pass your click ID (often referred to as a SubID or Subparameter). It helps in tracking the source or specific details of a click.

  2. {{MONEY}}: This token is used to pass payout information. It allows you to track the amount of money earned or paid out for a particular conversion.

  3. {{WEBSITE_ID}}: This is an optional token used to pass back a website ID from your ad network to Mobidea's stats. It can help you identify the specific website or traffic source associated with a conversion.

  4. {{PLACEMENT}}: Similar to {{WEBSITE_ID}}, this is an optional token that passes back placement or zone ID information from your ad network to Mobidea's stats. It helps you track the performance of different ad placements or zones.

These tokens can be added to your Postback URL to capture and report relevant data for your affiliate marketing campaigns on Mobidea's platform.

Please note, that only {{EXTERNAL_ID}} is a mandatory token.

{{WEBSITE_ID}} {{PLACEMENT}} are rarely used, because everyone optimizes it on the side of their tracker. For this, you need to add mirrored tokens registered in the offer link.

Example of Postback URL:

https://postbackmobidea.com/pb/?hit={{EXTERNAL_ID}}&tx={{MONEY}}&gl={{PLACEMENT}}

Offer URL Tokens

To ensure the proper functionality of your postback tracking, it's crucial to correctly configure the tokens within your Offer URL as well.

  1. pub_click_id: This token refers to a click ID, often referred to as a publisher click ID or SubID. It's a unique identifier for each click generated through your campaign, helping you track individual clicks and their associated data.

  2. site: This token can refer to the site or website associated with your campaign. It may include a website name, website ID, or source ID from your ad network. It helps you identify the source of your traffic and where your campaign is being displayed.

  3. placement: This token can refer to various aspects of your campaign, including a campaign ID, zone ID, or even a domain name. It allows you to pass information related to where or how your campaign was displayed or the specific placement it was associated with.

Example of Offer URL:

https://www.suptrkdisplay.com/click?offer_id=27773&pub_id=201616&pub_click_id={{EXTERNAL_ID}}&site={{WEBSITE_ID}}&pub_sub_id={{PLACEMENT}}

Conclusion

Understanding the purpose and use of tokens on Mobidea is key to successful campaigns. Ultimately, using tokens to track, analyze and optimize your campaigns can help you to maximize ROI and make your campaigns as efficient as possible.


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