Are you currently researching which offers can bring you the highest payouts?
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So, what is a payout? Put simply, payouts are the revenue you receive for each successful conversion made. In CPA, the amount of money the publisher receives for each successful conversion is decided by the advertiser. Payouts can be either fixed or dynamic – meaning they can stay the same regardless of the user, or change depending on the user, country, operator, operating system, and flow.

When it comes to selecting offers, it can be tempting to go with the ones with the highest payouts. However, this may not be the best move. You should instead consider payouts in combination with the other available parameters of the offer. Additionally, it’s best to run a few test conversions prior to using the offer, so you can be sure of the quality before launching a campaign.

Understanding payouts and how CPA works are key to making a successful ad campaign. Run your analytics, and review the available offer items – such as payouts, targeting, and user flow – to select the most profitable offers for your marketing efforts. Combining this with a deep understanding of your target user, you can easily find the offers for yourself that can bring you more conversions and the best possible results.