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What is a CR (Conversion Rate)?

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Written by Daria
Updated over 2 years ago

What is Conversion Rate (CR) in Affiliate Marketing?

Conversion Rate (CR), also known as the conversion rate, is a key metric in affiliate marketing which measures the proportion of people who complete the desired activity, such as buying a product or filling out a form, after clicking on an affiliate link. In other words, it is an indicator of the effectiveness of your marketing campaigns in converting page visits into leads or sales.

How to Calculate Your CR

To calculate your CR, simply take the number of conversions divided by the number of clicks, then multiply it by 100. For example, if you have 100 clicks and 5 conversions, your CR would be 5%.

Here are some recommendations for improving your conversion rate:

  1. Optimize Your Landing Page: Your landing page should be optimized for the specific offer you're promoting, with clear and compelling messaging, a strong call-to-action, and a simple conversion flow.

  2. Test and Experiment: Test different elements of your landing page, such

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